--- title: Master Your Email Marketing Campaign for Higher Conversions description: Elevate your business with proven strategies to master your email marketing campaign, driving higher conversions and customer engagement image: https://blog.viewed.video/hubfs/Plantillas%20Viewed%20%20(47).png --- English [CONTACT](https://www.viewed.video/contact/) [LOGIN](https://www.viewed.app/en/login) [SIGN UP FREE](https://www.viewed.app/en/registro.html) [![Viewed Personalized Video in Email](https://blog.viewed.video/hs-fs/hubfs/logo-viewed1-3x-1.png?width=642&height=146&name=logo-viewed1-3x-1.png "Viewed Personalized Video in Email")](https://www.viewed.video/logo-brand-viewed/) Open main menu Close main menu - Solutions Open the submenu - [Video Email SaaS Platform **Video Email SaaS Platform** ![solutions-video-email-1-1](https://blog.viewed.video/hs-fs/hubfs/solutions-video-email-1-1.png?width=90&name=solutions-video-email-1-1.png) Add autoplay video to your email marketing campaigns Upload your video, copy the video embed code and paste it into your HTML Email Template.](https://www.viewed.video/solutions-video-in-email-inbox-platform/) - [Personalize video email at escale **Personalize video email at escale** ![solutions-personalized-video-scale](https://blog.viewed.video/hs-fs/hubfs/solutions-personalized-video-scale.png?width=60&name=solutions-personalized-video-scale.png) Create thousands of personalized videos from a .csv data file. Define your video pattern, choose the data to be personalized in your video and send your email campaign.](https://www.viewed.video/solutions-personalized-video-email-at-scale/) - [Personalized video email for eCommerce **Personalized video email for eCommerce** **![solutions-personalized-video-ecommerce](https://blog.viewed.video/hs-fs/hubfs/solutions-personalized-video-ecommerce.png?width=53&name=solutions-personalized-video-ecommerce.png)** Make videos from your eCommerce to recover abandoned shopping carts. Connect your eCommerce to VIEWED and dynamically create personalized videos for remarketing.](https://www.viewed.video/solutions-personalized-video-email-for-ecommerce/) - [Live Video streaming via email **Live Video streaming via email** **![solutions-live-video-streaming-email-1](https://blog.viewed.video/hs-fs/hubfs/solutions-live-video-streaming-email-1.png?width=56&name=solutions-live-video-streaming-email-1.png)** Promote live events or TV channels with streaming video in email. Share live the last seconds of the event to thousands of viewers and get more subscribers.](https://www.viewed.video/solutions-live-video-streaming-via-email/) - [Why Viewed](https://www.viewed.video/benefits-of-video-in-email-marketing/) - [Pricing](https://www.viewed.video/video-email-pricing/) - [Resources](https://www.viewed.video/resources/) Open the submenu - [Receive a demo](https://www.viewed.video/personalized-demo/) - [Technology](https://www.viewed.video/video-email-marketing-technology/) - [Blog](https://blog.viewed.video/) - [Tutorials](https://www.viewed.video/master-video-email-resource-library-for-viewed-users/) - [Our integrations](https://www.viewed.video/check-our-integrations/) - [Customers](https://www.viewed.video/customers/) - [Succes Cases](https://www.viewed.video/success-cases/) - [Press](https://blog.viewed.video/tag/press-release) - [Partners](https://www.viewed.video/become-a-partner/) Open the submenu - [Become a Partner](https://www.viewed.video/become-a-partner/) - [Our Partners](https://www.viewed.video/partners/) - [Login](https://www.viewed.app/en/login) > # Master Your Email Marketing Campaign for Higher Conversions [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.viewed.video/email-marketing-campaign-for-higher-conversions) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.viewed.video/email-marketing-campaign-for-higher-conversions) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.viewed.video/email-marketing-campaign-for-higher-conversions) **Email marketing** is not a simple task; there are many rules, codes, tactics... remembering what you did so that the last time it turned out well. In the world of marketing, there is nothing written, and big brands always try to stand out from their competitors with fun, original, and viral **email marketing campaigns**. Being in contact with your audience, knowing how they behave, and even anticipating their needs are the key factors to success. How can [email marketing](https://blog.viewed.video/how-to-develop-high-converting-email-marketing-campaigns?hsLang=en) help you? Today we are going to talk about the email marketing campaigns that you should send. ## **Before starting** Before starting any e[mail marketing campaign](https://blog.viewed.video/email-marketing-campaign-for-higher-conversions?hsLang=en), you need to choose a good [email marketing tool](https://blog.viewed.video/15-free-email-marketing-tools-you-should-use?hsLang=en). [Easymailing](https://easymailing.com/) is simple and intiutive, from the first moment you can know your opening rates, import contact lists and create forms for your new followers. In addition, with its [mailing templates](https://easymailing.com/plantillas), you can send your promotional campaigns or your newsletters as we will see below. ## Newsletter The [newsletter](https://www.viewed.video/blog/video-marketing-tips/newsletter-template-can-make-campaign-easy-effective/) is perhaps the best known form of email marketing, surely you have many things to tell to your followers, the launching of a new product, the success of your last offer or the novelties of the month. Take advantage of this format to stay in touch with your audience. If you want to keep your followers informed without having to appeal to social networks, a newsletter can be the solution to reach a larger audience. [**Email marketing tips**](https://blog.viewed.video/email-marketing-tips-to-increase-sales?hsLang=en) include planning a shipping calendar: weekly, monthly... and establishing what you want to improve (conversion rate, fewer abandoned carts, or even having more visits to your blog). In this way, your followers will be looking forward to receiving your newsletter while waiting for new promotions or news. ## **What if you do it with a video?** More and more companies are using [dynamic content](https://blog.viewed.video/boost-interaction-effective-use-of-dynamic-email-content?hsLang=en) to capture the attention of their customers. With Viewed, a simple and intuitive tool, you can create your promotional corporate videos. Plus, you can easily **[send video via email](http://www.viewed.video)** within your campaigns. By combining Viewed and [Easymailing](https://easymailing.com/), you have a successful combo that can significantly enhance customer retention. ## Promotional email campaigns Surely within your email marketing content strategy, you have irresistible discounts prepared for your customers and if you don't have them ... What better time to start? The key to these campaigns lies in segmentation: offer your customers what they need based on their age, gender or any other categorization. The most important thing in these campaigns is to create a sense of need or urgency in your audience. Including a countdown or limiting the promotion to a certain number of units will create a need of purchase. Put a countdown in your email ... Let your clients see that they have little time! Success lies in knowing your audience and anticipate to their needs. ## Seasonal email campaigns Your customers are waiting for [Black Friday](https://blog.viewed.video/guide-friday-email-campaigns?hsLang=en), Cyber Monday, or [Christmas](https://blog.viewed.video/2023-christmas-email-marketing-guide?hsLang=en) sales... Remind them that they are close! There are some dates that you should not forget, but if you want to have an original touch, take advantage of your own business dates. For example, if you sell Funkos, take advantage of Geek Pride Day to launch that long-awaited offer. Your conversion rate will surely increase with [**email marketing examples**](https://blog.viewed.video/11-incredibly-awesome-email-marketing-examples?hsLang=en)! The most important thing is that the offers should be sensible so that your client does not feel cheated, since that can affect your reputation and future campaigns. If you want to create seasonal campaigns, Easymailing offers you templates categorized by seasons (Halloween, Cybermonday, Black Friday…) You just have to design and send them… And you can also share them on your social networks! Combining email marketing with social networks is very important, do you know the advantages? We explain you how to combine a [Social Media strategy](https://www.viewed.video/blog/video-marketing-tips/tiktok-the-social-network-that-is-building-it-big-with-its-video-format/) with E-mail marketing. ## Loyalty email campaigns In the world of marketing, loyalty and acquisition is more important than the sales themselves. Having a legion of followers who share your content and interact with you is the key to success. To create a good [loyalty campaign](https://blog.viewed.video/why-personalized-videos-increase-customer-loyalty?hsLang=en), you need to segment your customers, for example, by purchase date: if they have bought recently, ask them to leave a positive review in exchange for a discount or a gift on their next purchase. If there are people on your lists who have not bought in recent months, send them a personal message saying that you miss them and that they will get an irresistible discount in the next purchase. This is one of the most effective [**email marketing techniques**](https://blog.viewed.video/email-marketing-techniques-to-boost-guest-trust?hsLang=en) to retain your regular customers. In this way, you will retain your regular customers and a customer who had forgotten about you may return. Consumers will feel part of the family if you interact with them and show them that you have not forgotten them. ## Invitation campaigns At last but not at least, we have invitation campaigns, since much more important than conversion rates and sales is loyalty. Creating email marketing campaigns where you announce your raffles and promotions on social networks will increase your followers and the relationship you have with them. For example, if you have launched a raffle on Instagram or Facebook, remind them with an email that they still have time to participate. Send them to your Fan Page and if they still don't follow you… What are you waiting for? Invite them to do so! The most important thing doesn't matter the email you decide to send, is very important that you know your audience ... Don't be afraid of being wrong, you can always ask for [forgiveness](https://easymailing.com/blog/como-y-porque-debes-pedir-perdon-por-email). [![unlock the power of the autoplay video](https://blog.viewed.video/hs-fs/hubfs/MKT%20-%20Banners/unlock%20the%20power%20of%20the%20autoplay%20video.webp?width=970&height=250&name=unlock%20the%20power%20of%20the%20autoplay%20video.webp)](https://www.viewed.app/en/registro.html)     [![BOOK A LIVE DEMO](https://no-cache.hubspot.com/cta/default/5705138/15af99e2-6fb4-4946-b28a-e7569540810f.png)](https://cta-redirect.hubspot.com/cta/redirect/5705138/15af99e2-6fb4-4946-b28a-e7569540810f) #### Recent Posts - [Top 15 AI-Powered Digital Marketing Agencies Driving Business Growth](https://blog.viewed.video/top-15-ai-powered-digital-marketing-agencies-driving-business-growth?hsLang=en) - [Top 10 AI Consulting Firms Boosting Tech Marketing](https://blog.viewed.video/top-10-ai-consulting-firms-boosting-tech-marketing?hsLang=en) - [How to Boost Cold Email Outreach Response Rates with Video](https://blog.viewed.video/how-to-boost-cold-email-outreach-response-rates-with-video?hsLang=en) - [SEO for Tech Startups Winning with AI Video Content](https://blog.viewed.video/ai-video-content-for-seo?hsLang=en) - [AI Technologies Driving Innovation in Virtual Marketing](https://blog.viewed.video/ai-technologies-driving-innovation-in-virtual-marketing?hsLang=en) #### Categories - Business - [Email Marketing](https://blog.viewed.video/tag/email-marketing) - Email Marketing Trends, Personalized Video In Email.. - Esp Tutorials - Esp- Email Services Providers - Marketing Tips - Newsletter - Sin Categoría - [Technology](https://blog.viewed.video/tag/technology) - Video Marketing Tips - Viewed ## Related Articles [![Email Marketing with autoplay video using Acumbamail](https://blog.viewed.video/hubfs/Plantillas%20Viewed%20%20(28).png)](https://blog.viewed.video/esp-tutorials/email-marketing-with-autoplay-video-using-acumbamail-and-viewed?hsLang=en) ### [Email Marketing with autoplay video using Acumbamail and Viewed](https://blog.viewed.video/esp-tutorials/email-marketing-with-autoplay-video-using-acumbamail-and-viewed?hsLang=en) In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox. Yes, it's real! [![Email Marketing with Video using Get Response](https://blog.viewed.video/hubfs/Plantillas%20Viewed%20%20(25).png)](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-get-response-and-viewed?hsLang=en) ### [Email Marketing with Video using Get Response and Viewed](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-get-response-and-viewed?hsLang=en) In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox, using Get Response and... [![Email Marketing with Video using Mailjet ](https://blog.viewed.video/hubfs/Plantillas%20Viewed%20%20(27).png)](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-mailjet-and-viewed?hsLang=en) ### [Email Marketing with Video using Mailjet and Viewed](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-mailjet-and-viewed?hsLang=en) In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox, using Mailjet and... ![logo-viewed1-2](https://blog.viewed.video/hubfs/logo-viewed1-2.png "logo-viewed1-2")   [Legal](https://www.viewed.video/legal/) | [Terms and conditions](https://www.viewed.video/terms-use-video-email/) | [Cookie policy](https://www.viewed.video/cookie-policy/) | [Privacy Policy](https://www.viewed.video/privacy-policy/) © Copyright VIEWED 2021 [Follow us on Facebook](https://www.facebook.com/viewed.video/) [Follow us on Facebook](https://www.instagram.com/viewed.video/) [Follow us on Twitter](https://twitter.com/viewed_video) [Follow us on LinkedIn](https://www.linkedin.com/company/viewed/) [Follow us on Instagram](https://www.youtube.com/@viewed_video) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Viewed", "url" : "https://blog.viewed.video/author/viewed" }, "dateModified" : "2024-10-21T13:00:08.753Z", "datePublished" : "2021-07-19T08:10:03.000Z", "headline" : "Master Your Email Marketing Campaign for Higher Conversions", "image" : [ "https://blog.viewed.video/hubfs/Plantillas%20Viewed%20%20(47).png" ], "mainEntityOfPage" : { "@id" : "https://blog.viewed.video/email-marketing-campaign-for-higher-conversions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.viewed.video/hubfs/logo-viewed1-3x-1.png" }, "name" : "Viewed" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://5705138.fs1.hubspotusercontent-na1.net/hubfs/5705138/MKT%20-%20V%C3%ADdeos/personalized-video-ecommerce.mp4", "dateModified" : "2023-08-02T11:22:40.546Z", "description" : "", "duration" : "PT14.833S", "height" : 1080, "name" : "personalized-video-ecommerce", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/63513198636?portalId=5705138&size=medium", "uploadDate" : "2022-01-10T15:07:09.907Z", "width" : 1080 } ```