Digital Marketing Trends in 2022: Everything You Need to Know
If you want to become a dominant player in the digital marketing space, it’s important to stay current with the latest trends. If you’re not in line with the latest...
How to Embed a Video to Improve Conversion Rate This Father’s Day
Father’s Day is a great opportunity to market to families (and often, to men directly). But if you want to get the most out of your Father’s Day marketing and...
Lead Generation Best Practices for Valentine’s Day
Valentine’s Day is a popular holiday in the United States with significant potential for marketing to couples (and singles, if you know what you’re doing). In fact,...
What is email marketing deliverability and how can I optimize it?
Every message we send to a recipient is sent with the intention of reaching the person as easily and quickly as possible. In the case of email, a key factor in the...
Why Personalized Videos Increase Customer Loyalty
Most companies are in the business of securing as much customer loyalty as possible. If more of your customers are loyal and more willing to spend money with your...
Embed video in email: Important tips for lead generation campaigns
Embedded videos in email can be a powerful way to boost your lead generation strategy. With the right focus for your lead generation strategy and plenty of support from...
Playing videos in email: Why consumers expect more from brands
By now, most customers expect the businesses they work with to send them periodic email newsletters and special offers. But these days, customers are demanding more from...
The Best Way to Wish a Merry Christmas to Your Clients
Most companies are interested in Christmas-related messaging, whether it’s advertising an upcoming sale or just sending holiday greetings and well wishes to your loyal...
Improve Email Marketing Engagement
Engagement is a vital concept for marketers to master; if your emails are more engaging to your target audience, they’ll be much more likely to buy your products and...
Maximize Your Email Marketing Conversion Rate Using Embedded Videos
Why send an embedded videos in email? This is an excellent question and the answer is because email marketing has a reputation for being one of the most cost-effective...
Why Is Your Email Newsletter Content Failing?
We’ve all heard success stories about companies using email newsletters to keep current customers engaged, reach out to new prospects, and win more business from their...
The squid game: 3 marketing lessons
Netflix wins again! Thanks to the series "The Squid Game", this streaming video monster has broken all records, quickly becoming a worldwide trend, being the topic of...