In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox. Yes, it's real!
Viewed is a platform that solves the problem of embedding video with autoplay in email marketing campaigns, easy to use, mobile-friendly and 100% compatible with Benchmark. You can create professional, high impact and dynamic email campaigns that increase CTR up to 173%.
If you don't have an account, create one. By default, you will be logged in the FREE plan, that includes 100 video impressions to make some tests. You can upgrade your plan or purchase extra video impressions as needed. Viewed delivers millions of videos in email every day. It has solid servers and is partner of Amazon and Google Cloud to deliver your videos in the emails, regardless of the volume or concurrent users.
The Viewed platform is compatible with all video formats such as mp4, avi, mov and flv. Press the blue button “Upload Video” on the right side of your screen:
It´s time to have a cup of coffee. It will take just a few minutes. Relax, our System is in charge.
Viewed will automatically create all the necessary video formats to be compatible with every Operating System, device or navigator.
Now that you have your Viewed HTML code is time to go to Benchmark to start your campaign. Just log in to your Benchmark account.
Go to your your dashboard and on the left panel click on “Emails“ and then on “Emails“.
Then click on “Create New Email“ button.
Select “Regular Email“.
Then choose “DRAG & DROP EDITOR“.
Type a name for your campaign.
You must choose the basic settings of your campaign such as the Contacts, Sender and Subject.
Once you have inserted the basic settings it's time to design your email template. Click on “Design Email“.
You can select a blank template, a Benchmark template or a template you used previously. In this tutorial we will use a Benchmark template.
Once you have choosen your template you have to select “Text“ block and drop it to the location you want it in the template.
Go to top and click on “More“. Then select the “</>“ icon in order to introduce HTML code.
Paste the Viewed HTML code you have copied on the text block and click on “Save & Close“.
If you have finished to design your email campaign you can preview it using different devices like smartphone and desktop. Clic on “Preview“ button.
You can decide when you can send your email and you're done!