Amazon is one of the biggest companies in the world, and it offers one of the biggest platforms in the world. If you're interested in reaching as many people as possible, and selling as many of your products as possible, establishing a listing on Amazon is almost a prerequisite.
Of course, even if your product is amazing and you're selling it for a steal of a price, there are no guarantees that you're going to see the revenue you want. If you want to attract more attention, build a more loyal following, and ultimately support your business growth for the long-term future, it's important to leverage email marketing as part of your Amazon marketing strategy.
Why is email marketing so important for Amazon sellers?
So what email marketing strategies can you use to boost sales through Amazon?
For starters, consider cultivating a subscriber list that functions independently from Amazon. Many of the people who discover your brand for the first time and start making purchases with it are people who frequent Amazon, but you should also look for new subscribers elsewhere.
Ultimately, you'll be attracting people who are interested in your brand specifically – not just Amazon – and eventually, you'll have the flexibility to guide them to new product pages on Amazon or to your own website.
Once the list is in place, you can extract value from it and in many different ways.
Any seasoned Amazon seller can tell you one of the most important factors for your success is getting a consistent stream of high-quality reviews. If people love your products, and review them positively, you're going to rise in search engine results pages, attract more traffic, and land more sales.
Use your email list to remind people to leave reviews for your products and your brand; if you're also offering high-quality products, you should be swimming in reviews in no time.
One of the most impactful recent trends in email marketing is embedding videos in your emails. Written emails still work fine, and images can spice things up, but there are few mediums as fast, engaging, and interesting as video. With the right tools, you can embed any video into any email, copying and pasting a short snippet of code to do it. Once included, your email engagement rates and response rates should skyrocket.
You can also personalize the videos you embed in your marketing emails. You can add a unique greeting, include personalized details, and even customize the internal content of the video for the person receiving it.
Sending a single email isn't likely to bring much value to your organization. That's because marketing strategies tend to become more valuable with repetition and frequency. You don't have the time or patience to manually send emails on a regular basis, so consider automating a drip email campaign instead.
As much as possible, provide real value to your email subscribers. If you're going to be successful, you need to make sure your subscribers are attentive, interested in your content, and willing to remain subscribed. This isn't going to happen unless you give people a reason to appreciate you. Give your subscribers discounts, original information, advice, and entertainment value; it can reshape your entire campaign.
Finally, make sure you conduct AB tests, or split tests. These tests are designed to compare similar emails against each other, allowing you to investigate various details and figure out which variables are most likely to result in success. With enough iterations, you can learn exactly what it takes to reach your audience effectively and see higher traffic and conversion rates.
Are you interested in personalizing and embedding videos in your Amazon-centric email marketing campaign? You’ll want a tool that makes it easy, like Viewed.video. Sign up today to learn more and start taking your email marketing to new heights