It's hard to rank digital marketing strategies in terms of effectiveness, since different businesses need different things out of their marketing approaches. Still, video email marketing is definitely one of the best digital marketing strategies available – if not the best.
How can we make this bold claim? And what does it mean for you?
What We Mean by the “Best” Email Marketing Strategy
Before we can start making our case, we need to define what we mean by the “best” email marketing strategy. There's certainly some room for debate here, but we believe the quality of an email marketing strategy can be boiled down to three main aspects:
- Accessibility and overall utility. First, how accessible and useful is the strategy? We're not talking about strategies for a specific business or industry. Instead, we’re considering how these strategies apply to businesses across various sectors. Certain niche email marketing strategies may be highly beneficial to a small subset of entrepreneurs, but they may not resonate with the majority. Ideally, the best email marketing strategies should be accessible to a large number of businesses and capable of generating excellent results.
- Generation of traffic, conversions, and value. Naturally, the best email marketing strategy should generate as much value as possible. Different businesses and marketing contexts demand varying definitions of value, but generally, we look for increased traffic, higher conversions, and improved email marketing ROI.
- Costs. We also need to consider the costs associated with each email marketing strategy in our repertoire. Some strategies can yield excellent results, but only if substantial investments are made. Conversely, some strategies are very cost-effective but may not deliver adequate results. The ideal email marketing strategy is one that is inexpensive yet capable of generating significant email marketing engagement and results.
Video Email Marketing: An Introduction
So what do we mean by video email marketing, anyway?
Essentially, we mean using email as a messaging platform to distribute videos. There are a few different ways to do this, but we favor embedded videos in the bodies of your email messages. If done properly, the video you produce will begin playing automatically whenever a user opens your email; this formatting is usually impressive to users, and it maximizes the number of views your videos get.
So why do we say that this is the best overall email marketing strategy?
Let's take a look at the benefits of send video by email
The Power of Sending Video by Email in Your Email Marketing Funnel
Integrating video into your email marketing strategy offers a multitude of benefits that can significantly enhance your email marketing conversion rate.
- Competitive distinction and user engagement. Video is one of the most engaging content mediums available, yet many brands have yet to fully leverage its potential. By creating unique videos, you not only distinguish yourself from competitors but also establish your brand as a thought leader in your industry. Videos capture attention and make content more memorable, increasing the likelihood that your audience will engage with your message.
- Creative flexibility and persuasive CTAs. The beauty of video lies in its creative flexibility; you have complete control over the content, allowing you to craft truly captivating stories for your audience. Additionally, videos offer tremendous persuasion potential through various calls to action (CTAs). You can strategically place CTAs at different points in your video to drive higher engagement and conversion rates.
- Cost efficiency and scalability. Email marketing is known for its cost efficiency, especially compared to traditional advertising methods. Sending videos by email allows you to maximize your return on investment since the cost of creating and distributing video content is minimal. As you scale your email marketing funnel, you can continue to leverage video to increase your reach and engagement, ultimately leading to greater conversions and profit.
Incorporating video into your email marketing strategy not only enhances your ability to engage and convert your audience but also positions your brand for long-term success in the digital marketplace.
Making Use of Video Email Marketing
Are you ready to start making use of video email marketing in your digital marketing campaign? You're in the right place. At Viewed, we've developed a highly intuitive video email marketing platform that allows you to quickly and conveniently embed videos into all your email messages. You can even personalize those videos so they're even more relevant and engaging to your target audience.