Email marketing and digital trends

The Best AI Video Editing Software to Boost Your Video Marketing ROI

Written by Reena Aggarwal / Newcomer Member | May 19, 2025 1:55:57 PM

Gone are the days of spending endless hours tinkering with complicated editing tools. Thanks to the wonders of Artificial Intelligence, we now have a plethora of AI video editing software that can do the heavy lifting for you.

And let’s face it, who doesn’t love a little extra help?

In this article, I have created a list of 5 incredible AI video editing software that will revolutionize the way you create and edit videos.

Whether you are a seasoned marketer or an amateur, these AI-powered tools will unlock a world of possibilities.

So, let’s get started.

AI Video Editing Software: Best Tools for 2025

Video editing can take a mediocre video and transform it into a masterpiece that captivates your audience. 

By creating visually appealing videos, you can capture and retain the attention of your audience, increasing engagement and ultimately boosting ROI.

Let’s now look at 5 of the best AI video editing software that can help you create stunning videos.

1. Viewed

 

Viewed is an AI video generator that transforms static images into engaging videos in just minutes. Designed for marketing teams, it's perfect for creating high-impact video content without needing any editing experience.

What makes this tool stand out is how simple it is to use: upload an image, choose your video’s dimensions and duration, select from a range of AI-powered animations (like camera movement, smiling, or lighting effects), and let the smart engine do the rest.

While it shines in email marketing workflows, the videos you create with Viewed can be used across multiple platforms — including social media, websites, and digital ads. It's also fully integrated into a powerful platform that lets you embed videos directly inside emails, ensuring smooth autoplay and compatibility across major inboxes.

Viewed is ideal if you're looking for a fast, smart way to create AI videos from product or service images — saving you time and streamlining your production flow without sacrificing quality.

Features

  • AI-powered video generation from static images

  • 12+ animation styles available

  • Custom prompts for unique animations

  • Export and reuse videos across platforms

  • Smart HTML code for embedding in email

  • Video personalisation in real time

Pros

  • Super easy to use

  • Fast video generation

  • Seamless integration with email campaigns

Cons

  • Limited advanced editing compared to full video editors

Pricing
Viewed offers multiple plans as part of its all-in-one platform for video-in-email solutions.
👉 Explore all features and plans here

2. InVideo

The first on my list of the best AI video editing software is InVideo. It has a drag-and-drop interface, making it easy to create professional-looking videos without any prior editing experience.

InVideo also offers a wide range of templates, so you don't have to start from scratch. You can customize these templates to match your brand's personality and style, giving your videos a consistent and professional look.

This AI-powered video editing software solution helps create eye-catching videos to keep your audiences engaged.  It's also a great option if you're looking to produce videos in a vertical format, perfect for mobile-first platforms like Instagram Reels or TikTok.

And when your audience is captivated, they're more likely to take action, whether it's making a purchase or sharing your video with their friends. This eventually leads to increased brand awareness and of course, sales.

I suggest you try the free plan to see if it is the right video editing software solution for your business. You can also use it with other online video makers. Attrock curated a list of the 11 best online video makers that can help you to create quality videos.

Features:

  • Over 5,000 professionally-created templates
  • Single-click shortcuts
  • AI-powered text-to-video editor
  • A library of stock footage, music, and sound effects
  • A video analytics dashboard that tracks your video views, engagement, and conversions

Pros:

  • Offers a free plan
  • Create videos in square, portrait, or landscape formats
  • Collaboration features

Cons:

  • Limited advanced editing features
  • Some users reported lag during busy times since it is a web-based editor

Pricing:

  • Free
  • Business: $30 per month
  • Unlimited: $60 per month

3. Pictory

Pictory is the go-to AI video editing software for short videos. So, if you are looking for an editing tool for your social media accounts, this is it.

First up, it has the "Smart Cut" feature. This feature automatically analyzes your video and magically cuts out all those awkward pauses, umms, and uhhs. 

It's like having a personal video editor who knows exactly what to trim, leaving you with a smooth and polished masterpiece.

But that's not all!

This AI video editing software solution also offers a range of captivating templates that can take your videos to the next level. I am talking stunning transitions, eye-catching text animations, and jaw-dropping effects.

And this is where the real ROI magic happens: 

Pictory has a nifty feature called "Attention Boost” to analyze your video and suggest ways to make those first few seconds pop. It might recommend adding a catchy intro, a burst of color, or even a hilarious moment that'll make your viewers go, "Wow!”

Features:

  • Create video snippets from long-form videos
  • Auto summarize long videos
  • Convert scripts into sales videos
  • Automatically caption videos
  • Turn your blogs into amazing videos

Pros:

  • Easy to use
  • Matches stock videos to your audio or texts
  • Allows you to add narration easily

Cons:

  • Voiceovers are only available in English
  • Limited text-to-speech voices

Pricing:

  • Free trial for up to 3 video projects
  • Standard: $23 per month
  • Premium: $47 per month
  • Teams: $119 per month

4. Synthesia

 

Do you hate to be on camera but are still looking for the best ways to monetize videos? Synthesia is the AI video editing software solution you need.

It uses AI to create realistic avatars and stunning videos that look like they were crafted by a team of highly skilled professionals.

The best thing about Synthesia is that it lets you create engaging and eye-catching videos in just a few minutes. No more endless hours spent cutting, splicing, and adding effects.

You can use your time to focus on what really matters—your social media marketing strategy and the message you want to convey.

One way to achieve this is using live streaming or video conferencing tools to broadcast your videos to a large audience or to spread them across as webinars and live learning sessions. 

How does it help boost your video marketing ROI?

Well, Synthesia offers an impressive array of features. You don’t need to spend a fortune hiring a video production team or outsourcing the editing work.

Also, videos created using this tool stand out, which increases your chances of your viewers sharing your videos, liking them, and ultimately turning into customers.

Features:

  • Offers more than 150 stock AI avatars
  • Supports over 120 languages and accents
  • AI Script Assistant helps create video scripts and AI-generated content
  • Screen recorder to record short videos of your screen
  • Supports MP4 downloads

Pros:

  • AI avatars are human-looking and realistic
  • Has a huge library of customizable templates
  • You can insert your brand’s logo and other branding assets in your videos

Cons:

  • No option to resize your videos
  • Steep learning curve

Pricing:

  • Personal: $22.50 per month
  • Enterprise: Custom pricing

5. Descript

 

If you want to scale your video marketing, then Descript is the AI video editing software you need.

First, Descript makes transcription a breeze. No more squinting at your screen, rewinding and replaying your videos over and over again just to catch those precious words. 

It automatically transcribes your videos, creating a neat text document alongside your footage.

Descript allows you to edit your video simply by editing the text. Yeah, you heard me right! The video creation with this tool is as simple as creating a facebook post through online tools and posting them in no time. You can delete, rearrange, or even rewrite sentences, and Descript magically updates your videos accordingly

By automating the transcription process and providing intuitive editing features, Descripts shaves hours off your editing workflow. You'll have more time to focus on the creative aspects of your video marketing plan, thereby boosting ROI.

Features:

  • Ability to automatically transcribe your video or audio files
  • Extensive editing capabilities
  • Overdub feature lets you create your own text-to-speech voice clone
  • Create social clips from videos
  • Record your screen and webcam

Pros:

  • Easy video editing
  • Filler word removal feature
  • Option to publish videos to YouTube and other platforms

Cons:

  • Has a bit of a learning curve
  • Limited advanced editing features

Pricing:

  • Free
  • Creator: $15 per user per month
  • Pro: $30 per user per month
  • Enterprise: Custom pricing

6. Lumen5

Image via Lumen5

Lumen5 AI video editing software is a wizard when it comes to transforming text into stunning videos. Simply input your written content and Lumen5 will work its magic, creating a storyboard with relevant visuals and eye-catching animations.

It also offers a vast library of high-quality stock images, videos, and soundtracks. You can choose the right images, add your own personal touch, and create videos that will impress your viewers.

One of the coolest things about Lumen5 is its ability to customize videos to fit your brand's style and personality. You can add your own logo, choose brand colors, and even include your own fonts. Just use a logo maker to design your logo and you are good to go.

Lumen5 makes it a breeze to share your videos across various platforms. Additionally, with Lumen5's analytics, you can track the performance of your videos and see which ones are hitting the bullseye with your audience.

Lumen5 is especially popular among dropshipping companies looking to create high-quality product and brand videos without the high production costs.

Features:

  • AI-powered text-to-video
  • Huge media library with stock images, videos, and music
  • Variety of customizable templates
  • Collaboration tools
  • Social sharing

Pros:

  • Easy to use
  • Branding options
  • Analytics

Cons:

  • Limited features on the free plan
  • Export quality is lacking

Pricing:

  • Community: Forever free
  • Basic: $29 per month
  • Starter: $79 per month
  • Professional: $199 per month
  • Enterprise: Custom pricing

Conclusion

So, there you have it! A rundown of the best AI video editing software for 2025.

But before you go, I want to leave you with a little parting thought. 

AI video editing is still in its early stages, but it's clear that it has the potential to revolutionize the way we create and consume videos.

So if you're looking to get ahead of the curve, I encourage you to check out one of the tools on this list.

Which of these AI video editing software have you already tried? Let me know in the comments below.