Wyzowl’s marketing report reveals that 91% of businesses are now utilizing video marketing as a key tool in their strategy. However, it's one thing to embrace video marketing and another to produce superior content that aligns with the latest video editing trends.
Curious about the trends currently shaping the video marketing space? You've come to the right place!
In this article, I will list the ten leading video editing trends to watch for this year.
10 Top Video Editing Trends in 2024
Staying ahead in video marketing requires keeping pace with the latest video editing trends.
In this section, you’ll discover the top ten trends that are shaping how videos are created and consumed.
Let’s get started.
1. Growing Use of AI-Powered Editing Software
The role of AI in video marketing has grown multifold in recent years. AI-powered editing tools are pushing the limits of creativity and efficiency in video production.
AI excels in automating tedious tasks, such as sifting through extensive footage to identify top shots. This helps slash editing time, allowing editors to focus on creativity.
AI's role is even expanding to include complex tasks like color correction, sound design, and visual effects creation, which were traditionally demanding in terms of labor.
AI also adapts to an editor's style and preferences, gradually offering suggestions that resonate with their creative vision. This evolution streamlines the video editing process.
For video marketers, this video editing trend translates to quicker, more precise project completion.
2. Continued Dominance of Vertical Videos
The use of vertical videos is a leading trend in video editing, especially in social media marketing. Once considered unconventional, it's now a fundamental format for Instagram, Snapchat, and TikTok.
Video editors can make use free
Here’s TikTok’s Explore page featuring vertical video content with millions of views.
This trend is driven by the rise in smartphone usage, which is the main medium for online content consumption.
Image via Statista
Video marketers are adapting to this trend by producing content specifically designed for vertical viewing. This shift necessitates a new approach to framing, composition, and editing.
Fortunately, these skills can be quickly mastered, even by beginners, by taking advantage of a comprehensive video editing guide.
Vertical video's key benefit is its ability to command full viewer attention, reducing peripheral distractions. This format excels in storytelling, enabling marketers to craft more captivating, personal narratives.
3. Rise of 360-Degree Videos
The rising popularity of 360-degree videos is one of the biggest video editing trends that marketers should take note of.
It’s best suited for virtual reality (VR) experiences, travel and adventure content, real estate tours, and interactive marketing. It immerses viewers by placing them at the center of the action, giving them control over their viewing angle.
Editing 360-degree videos requires a fresh storytelling approach. Unlike traditional videos that direct focus through framing, 360-degree videos immerse the audience in the environment.
So, it requires an all-encompassing video editing strategy. Editors must ensure seamless navigation and consider multiple perspectives simultaneously.
Technically, merging footage from various cameras into a unified 360-degree view is challenging. Advanced software has simplified this process, yet it still requires meticulous attention to detail and a strong understanding of spatial orientation.
As explained in the Attrock guide, video marketers should avoid editing mistakes such as using low-quality audio, inappropriate color grading, and overuse of transitions to get better results from their videos
For video marketers, 360-degree videos open new avenues for engaging, memorable content creation. From immersive product showcases to virtual tours and interactive narratives, 360-degree videos are among the top video editing trends revolutionizing audience interaction with video content.
4. More AR and VR Integration
The integration of Augmented Reality (AR) and Virtual Reality (VR) into video content is a trend that's significantly shaping the video editing industry.
Far from being mere futuristic concepts, AR and VR have become essential in enhancing the way marketers craft and present video content.
These technologies provide immersive experiences that go beyond traditional video storytelling.
Augmented Reality (AR) adds digital elements to a live view, usually via smartphone cameras, whereas Virtual Reality (VR) offers complete immersion, detaching the user from the physical world.
Editing AR and VR content demands specialized skills and tools. Video editors must be proficient in spatial computing and adept at crafting 3D environments.
A critical focus on user experience is essential. This ensures that virtual elements integrate smoothly and interact naturally with their real or virtual surroundings.
AR and VR serve as gateways to deeper audience engagement. These technologies can be utilized in various applications, including interactive product demonstrations, making them essential tools to make successful marketing videos.
5. More Focus on User-Generated Content
The use of user-generated content (UGC) in videos is one of the key video editing trends. This strategy integrates customer-created content, such as testimonials, reviews, and social media posts, into marketing videos.
UGC's strength lies in its authenticity, fostering a genuine connection between brands and their audiences. So, editing this content might appear tricky.
Editing UGC often involves basic edits like trimming, subtitle addition, or minor color tweaks to improve clarity, all while keeping the content's authentic spirit intact. The challenge is to preserve the originality and raw appeal of the content while aligning it with the brand's message.
The true value of UGC is in its ability to foster a sense of community and trust. Showcasing real people enhances a brand's credibility. This is one of the key secrets behind the success of brand ambassador programs and employee advocacy campaigns.
Moreover, featuring genuine customer experiences offers powerful, relatable storytelling. It creates narratives that deeply resonate with potential customers.
6. Dominance of Short-Form Videos
Short-form videos have become really popular because of the modern online audience's diminishing attention spans. These succinct, engaging videos deliver messages quickly and effectively, thereby attracting a significant number of views.
The YouTube Shorts clips below hint at the amount of engagement short-form videos receive.
Image via YouTube
Short-form videos, typically under a minute, are especially well-suited for fast-paced platforms like Instagram Reels, TikTok, and Twitter. Fortunately, video editors can utilize video editing software for beginners to effectively distill narratives into these compact formats.
Remember, the value of short-form videos extends beyond their brevity. The goal should always be to make a lasting impact. These videos need to be visually striking, memorable, and shareable to connect with the audience and spur engagement.
7. Growing Popularity of Cinematic Vlogging
The rising popularity of cinematic vlogging is becoming one of the notable video editing trends that marketers should closely monitor.
It entails the fusion of vlogging with the sophisticated aesthetics of cinematic production. This trend signifies a shift in audience preferences towards content that is both authentic and visually stunning.
Cinematic vlogs are meticulously crafted, showcasing carefully planned shots, advanced camera techniques, and professional editing. This makes videos more engaging and accessible to a wider audience.
Editing cinematic vlogs demands precision and an artistic touch. Video editors must master color grading, sound design, and narrative pacing. The goal is to preserve the personal, relatable aspects of vlogging while delivering it in an aesthetically pleasing manner.
Cinematic vlogging opens doors to merge videos with high production values, crafting content that deeply resonates with viewers.
This is one of the video editing trends that are popular among influencers and brands aiming to foster a closer connection with their audience.
8. Increasing Adoption of Mobile Video Editing
More and more marketers are adopting mobile video editing. This is a trend that reflects the increasing demand for agile video content creation and editing.
As smartphone technology advances, video editors are now harnessing mobile editing apps to produce quality content directly from their mobile devices. This trend is driven by the need for speed and adaptability in content production.
Mobile video editing enables video marketers to create and publish content in real-time. It aligns with the preference of social media platforms for spontaneous and authentic content.
9. More Focus on Video Repurposing
Video repurposing is one of the video editing trends that many marketers have embraced. This strategy involves reformatting existing video content for various platforms, audiences, or purposes, thereby extending its reach and value.
Repurposing videos offers a resource-efficient method for marketers to extend the lifespan of their content.
For instance, a detailed webinar can be segmented into shorter clips for social media, used as highlights in email campaigns, or even transformed into video ads for websites.
The key to successful video repurposing is understanding the specific requirements of each platform and audience. Editors must adeptly adjust the content's duration, style, and messaging to suit different contexts while preserving the original video's essence.
Video repurposing is a win-win for marketers as it enables wider engagement and reach without the continuous pressure to create new content.
10. Growing Use of Higher-Resolution Videos
The shift towards higher-resolution videos, such as 4K and 8K, has become one of the prominent video editing trends. This move is driven by technological advancements and increasing viewer expectations.
High-resolution videos are characterized by their crisp, detailed imagery. This makes them ideal for content where visual quality is key, like documentaries, brand promotions, and product showcases.
Here’s a video that showcases Zendesk customer service software tools and solutions in high resolution tempting people to buy it by showing beautiful product visuals.
Image via YouTube
However, editing high-resolution videos requires powerful hardware and sophisticated software, as these formats are more resource-intensive in terms of processing power and storage.
Video editors need to be aware of the large file sizes associated with high-resolution videos and their implications on streaming or downloading.
Conclusion
Staying abreast of the latest video editing trends is a sure way for video marketers to outpace competitors and maintain relevance.
In this guide, I've shared some of the key video editing trends currently shaping the industry. From harnessing AI-powered tools to crafting short-form content, these video editing trends can significantly transform your approach to video editing.
Here’s what to do next:
Adopt the trends that align most closely with your video marketing strategy, and start creating content that not only resonates with your audience but also keeps them engaged. Happy editing!
