What is email marketing deliverability and how can I optimize it?
Every message we send to a recipient is sent with the intention of reaching the person as easily and quickly as possible. In the case of email, a key factor in the...
Why Personalized Videos Increase Customer Loyalty
Most companies are in the business of securing as much customer loyalty as possible. If more of your customers are loyal and more willing to spend money with your...
Embed video in email: Important tips for lead generation campaigns
Embedded videos in email can be a powerful way to boost your lead generation strategy. With the right focus for your lead generation strategy and plenty of support from...
Playing videos in email: Why consumers expect more from brands
By now, most customers expect the businesses they work with to send them periodic email newsletters and special offers. But these days, customers are demanding more from...
The Best Way to Wish a Merry Christmas to Your Clients
Most companies are interested in Christmas-related messaging, whether it’s advertising an upcoming sale or just sending holiday greetings and well wishes to your loyal...
Improve Email Marketing Engagement
Engagement is a vital concept for marketers to master; if your emails are more engaging to your target audience, they’ll be much more likely to buy your products and...
Maximize Your Email Marketing Conversion Rate Using Embedded Videos
Why send an embedded videos in email? This is an excellent question and the answer is because email marketing has a reputation for being one of the most cost-effective...
Why Is Your Email Newsletter Content Failing?
We’ve all heard success stories about companies using email newsletters to keep current customers engaged, reach out to new prospects, and win more business from their...
The squid game: 3 marketing lessons
Netflix wins again! Thanks to the series "The Squid Game", this streaming video monster has broken all records, quickly becoming a worldwide trend, being the topic of...
iOS 15: the new email marketing challenge
It is no secret that Apple is a company that has always worked to protect the privacy of its users, demonstrating this once again with the recent release of the iOS 15...
Master Your Email Marketing Campaign for Higher Conversions
Email marketing is not a simple task; there are many rules, codes, tactics... remembering what you did so that the last time it turned out well. In the world of...
Email marketing automation: 5 tips for success
In today's digital landscape, effective Email Marketing Automation is crucial for driving engagement and achieving business goals. As video in email campaigns gain...