Email marketing trends, personalized video email and more

Abandoned carts are the bane of any eCommerce professional’s existence, as they represent a critical missed opportunity. Someone visited your site, reviewed at least one...

Real estate agents and agencies are constantly working to get the edge on their competition, reach more people, and close more sales. Learning more about your craft,...

If you want to become a dominant player in the digital marketing space, it’s important to stay current with the latest trends. If you’re not in line with the latest...

Father’s Day is a great opportunity to market to families (and often, to men directly). But if you want to get the most out of your Father’s Day marketing and...

Valentine’s Day is a popular holiday in the United States with significant potential for marketing to couples (and singles, if you know what you’re doing). In fact,...

Every message we send to a recipient is sent with the intention of reaching the person as easily and quickly as possible. In the case of email, a key factor in the...

Most companies are in the business of securing as much customer loyalty as possible. If more of your customers are loyal and more willing to spend money with your...

Embedded videos in email can be a powerful way to boost your lead generation strategy. With the right focus for your lead generation strategy and plenty of support from...

By now, most customers expect the businesses they work with to send them periodic email newsletters and special offers. But these days, customers are demanding more from...

Most companies are interested in Christmas-related messaging, whether it’s advertising an upcoming sale or just sending holiday greetings and well wishes to your loyal...

Engagement is a vital concept for marketers to master; if your emails are more engaging to your target audience, they’ll be much more likely to buy your products and...

Why send an embedded videos in email? This is an excellent question and the answer is because email marketing has a reputation for being one of the most cost-effective...