According to a recent Wyzowl report, 82% of people have been convinced to buy a product or service just by watching a video.
Moreover, 89% of consumers say they want to see more videos from brands—and for good reason. Whether you want to promote your offerings or highlight your customers’ experience with your brand, videos are an awesome way to catch your audience’s attention and share your message fast. They can make your emails more engaging and impactful.
If you want to engage your audience and build stronger relationships, integrating videos into your email marketing strategy is a must.
In this guide, I’ll discuss the benefits and strategies of integrating videos into your email marketing strategy.
Benefits of Integrating Videos Into Your Email Marketing Strategy
Your email marketing strategy will do well with the proper addition of videos. However, you must first ask yourself, “Why should I include videos in my emails?"
Well, here’s why:
- Boost Engagement: Videos easily hold your audience’s attention longer than text or images.
- Increase Click-Through Rates: Videos can make your call-to-action more enticing, leading to higher conversion rates.
- Increase Brand Awareness – Videos boost brand awareness as they make it easy for people to recognize and remember your brand’s colors, logo, and message.
- Better Communication – Videos can help you drive your point more clearly. They help make complex information easy to understand, making your emails more effective.
- Improve SEO and Social Sharing – People are more likely to share engaging videos on their social channels compared to other forms of content. This results in more traffic and improves your SEO rankings.
Besides, 93% of businesses consider video a key element of their marketing strategy.
Shouldn’t that be a reason in itself?
9 Awesome Ways of Integrating Videos Into Your Emails
Now that you understand the importance of integrating videos into your emails, let’s discuss the strategies involved. An effective video marketing strategy, outlined in Attrock guide can help you craft yours and drive better results.
Learn how to embed videos in your emails and captivate your audience the moment they open your message! 🚀 Discover how to boost your marketing strategy with videos that play automatically.
Then, you can use the following creative ways to add videos to your email marketing efforts:
1. Make Your Subscribers Feel Special With Exclusive Videos
Integrate videos into your email marketing strategy by offering exclusive content. This makes your subscribers feel like VIPs. You could share sneak peeks of upcoming products, behind-the-scenes videos, or special tutorials that only your email subscribers get to see.
Providing something unique and unavailable elsewhere helps you create a sense of privilege for your audience, thereby boosting brand loyalty.
Plus, this exclusive content makes your emails stand out in a crowded inbox and encourages higher open and engagement rates. You can track the email with tools like Snov.io email tracker and check how adding videos is boosting the open rate.
You can even use video asset management software to manage the entire process, from creating to distributing these exclusive videos effectively.
Offering exclusive videos builds a deeper connection with your audience, making your brand memorable.
2. Personalize with Video Recommendations
A great way to enhance user experience is by integrating personalized video recommendations into your email marketing strategy. Did you know that 81% of customers prefer brands that offer personalized experiences? can analyze subscriber data to gain insight into their past interactions. This can help you suggest videos that align with their interests and make each email feel uniquely tailored.
For instance, you can send an email with a personalized video highlighting a particular offering a subscriber has shown interest in, just like this loyalty video from Delta Airlines has done.
This level of personalization increases the likelihood of click-throughs and conversions. Plus, showcasing personalized videos in emails shows that you understand your audience, fostering a sense of connection and trust.
3. Hype Up Events with a Teaser Video
Teaser videos are a great way to build excitement and anticipation. That’s why they’re an essential strategy when integrating videos into your emails. A short, engaging clip that hints at what’s to come can grab your audience’s attention and spark curiosity.
Whether it’s a product launch, webinar, or special event, a short and exciting teaser video creates buzz and encourages subscribers to mark their calendars.
For example, this teaser by SpaceX creates a sense of urgency and taps into its audience’s fear of missing out.
Teaser videos offer the audience a glimpse that makes them feel like they’re getting an exclusive sneak peek into something special.
Teaser videos are particularly effective when paired with a strong call-to-action. Plus, because of the engagement and excitement they create, they’re more likely to be shared by your audience, As a result, you’re able to reach even more people.
4. Nurture Leads with Educational Videos
Integrating educational videos into your email marketing strategy is a powerful way to nurture leads.
Providing valuable information, such as how-to guides or tutorials, can help you build trust. It also serves as a resource that allows your subscribers to solve their problems on their own.
For instance, you could create a video explaining the best tools for project time tracking and send it to leads interested in project management. This is exactly what Business Solution has done in this video example.
This strategy positions your brand as an expert and helps potential customers see the value of your offerings. Educational videos can encourage leads to convert as they make your emails more informative and engaging.
Plus, videos can help explain complex topics into simpler chunks of information.
5. Surprise Your Audience with Lesser-Known Tips and Tricks
Unique tips and tricks presented through video can delight your subscribers and keep them engaged. You can create short, actionable videos and offer insights or hacks related to your industry or products that your audience might not find elsewhere.
It could be a short clip showing a unique way to use a product or a fun fact about your services. This way, your audience will look forward to your next email.
These videos can build authority and trust, showing that your brand knows what it’s talking about.
Plus, a little surprising fact to catch them off-guard can brighten their day and make your emails more memorable. It's a simple yet powerful way to keep your content fresh and your audience eager for more.
6. Celebrate Milestones with a Thank-You Video
Integrating thank-you videos into your email marketing strategy is a powerful way to build a genuine connection with your audience. Whether you're celebrating a major sales milestone or a company anniversary, a thank-you video can make your subscribers feel valued and part of your journey.
These videos show appreciation for your customers' support, reinforcing that your success is also their success. Even a simple "thank you" delivered through video can leave a lasting impression, as video content is more personal and engaging than text alone. By celebrating together, you foster stronger relationships and create a sense of community around your brand.
7. Include Animated Explainer Videos
Animated explainer videos are a fantastic and engaging way to simplify complex processes or ideas. These short videos use colorful animations and easy-to-understand language.
People often find animated videos more fun and engaging than plain text, making them more memorable. Plus, these videos grab attention right away, thereby boosting open and click-through rates.
Take this Feels explainer video featuring bright, lively, and super fun animations. The friendly, conversational tone makes it feel more like chatting with a friend than a typical marketing pitch.
Animated explainer videos turn complicated topics into simple, easy-to-follow visual stories. They’re also a great way to showcase your brand’s personality and creativity.
8. Spread Joy with Festive Video Greetings
Adding festive video greetings to your emails is a wonderful way to connect with your audience during special occasions like holidays, anniversaries, or other celebrations.
A cheerful video greeting or other Christmas email marketing strategies can brighten your subscribers' day and strengthen your relationship with them.
Would you mind receiving an email with a super cheerful “Happy Holidays!” message?
Well, neither would your subscribers!
In the video below, the University of Utah presents a creative and nostalgic way to greet their subscribers with a “Happy Holidays!” while showcasing the prestige of the institution.
These videos can be light-hearted and fun, reflecting the joy and spirit of the season. They make your brand feel more human, relatable, and friendly.
Festive videos also help maintain a positive connection with your audience, especially when they’re in a joyful mood. Plus, it’s an excellent opportunity to subtly showcase your offerings without being too promotional.
9. Let Your Customers Tell the Story
Integrating customer testimonial videos into your email marketing strategy can significantly boost your credibility. Moreover, according to a recent survey, word of mouth from satisfied customers is the most common way of discovering new products.
When subscribers see real people talking about how great your product or service is, it feels more authentic. That’s why video testimonials from customers are much more impactful than messages directly from the brand.
They give a face and voice to the positive experiences others have had with your brand. However, you need to balance showcasing genuine customer stories with not overwhelming your audience.
To achieve this, you can outsource email marketing tasks to experts who can ensure that the testimonials feel natural and are shared at the right moments to maximize their impact.
A good testimonial video can persuade new subscribers to become paying customers. It's a smart way to leverage social proof and build a stronger reputation.
Conclusion
Integrating videos into your email marketing strategy is a great way to engage with and convert your audience. Whether you embed videos directly or use other creative ways, there’s no shortage of ways to make your emails more dynamic and impactful.
Plus, videos help you connect with your audience on a deeper level, making your messages more memorable. Even a short video can make a big difference.
So why wait? Go ahead and start experimenting with these ways and let me know which one yields the most results.
