How Vloggers Can Use Email Marketing to Get More Subscribers

If you don't have many subscribers, you can tap into a variety of free email marketing tools to get more subscribers.

As a vlogger, you probably define your success based on the number of subscribers you attract and the number of viewers you get for each video. As your audience grows, so too will these numbers, as well as the total amount of revenue you're able to generate.

The question is, how do you build your audience from scratch? If you don't have many viewers or subscribers at the moment, what steps can you take to build up your audience?

One of the best options is to start an email newsletter, but why are email newsletters so valuable and how can you use them consistently?

Why Email Marketing to Get More Subscribers?

Let's take a look at why email marketingare so valuable for vloggers looking to get more subscribers:

  •       Inexpensiveness and ease of use. For starters, email marketing is extremely inexpensive and easy to use. If you don't have many subscribers, you can tap into a variety of free email marketing tools online to get started. Even if you have millions of subscribers, the cost of a subscription package is still negligible compared to the benefits you get from email marketing.
  •       Consistent communication. This is one of the best ways to stay in touch with your fans and followers. Your video channel serves as a central hub and social media helps, but not everybody is going to check these platforms regularly. Almost everybody checks their email on a regular basis, so if you want to get in touch or make an important announcement, this is the best channel to use.
  •       Marketing opportunities. Email marketing can be used for countless opportunities. You can announce when you release a new video. You can tease a future direction for the channel. You can sell a new book or sell your best merchandise. You can even offer a professional course with the discount for email subscribers.
  •       Growth opportunities. Finally, email marketing are an ideal medium to get more subscribers. People love to share value with each other, so if your email newsletter is valuable, people will encourage their friends and family members to subscribe as well.

So how do you use email marketing to get subscribers to a vlog?

Include CTAs in All Your Videos

As a vlogger, video is going to be your primary communication medium. It's how most people know you and how you communicate with people most frequently. Accordingly, you should include calls to action (CTAs) in all your videos. Chances are, you're already doing this by calling people to follow you, subscribe to you, and turn on notifications. You should also encourage people to sign up for your email newsletter.

Provide Incentives for Signups

Many people will be reluctant to sign up for an email newsletter because they're already subscribed to so many existing email lists. How do you get them to move? One answer is to provide incentives for signups. If a person signs up for your email newsletter, what do they get in return? Do they get exclusive access to premium content? Do they get a free gift? Do they get a valuable discount on a product of yours they already want? You don't need to spend a ton of money here, but you do need to offer something of worth.

Send Messages Consistently

Email marketing newsletters tend to do best when employed consistently. Figure out what day of the week and what time of day works best for your target audience and send out a blast at this time each week. This way, you'll remain top of mind with your audience, your biggest fans will look forward to your latest message, and you'll have a much better chance of getting the conversions you want.

Always Provide Value

Your email newsletter messages will be much more effective if they provide some kind of value to the recipient. There are many types of value you can offer, such as information, entertainment, or free gifts and invitations; it's on you to figure out what your audience would like best and provide it to them.

One of the most common strategies for email marketers is to provide some kind of exclusive content for subscribers. For example, you could send some “behind the scenes” footage or sneak previews of future videos you're going to release. You could also send extended cuts of your favorite videos or an entirely different line of videos that isn't being published elsewhere.

Embed Videos in Your Email Marketing Campaigns to Get Subscribers

Video is your medium, so make it work for you. Instead of providing thumbnails and clickable links to send people your videos on a different platform, why not embed videos in your email directly?

Thanks to our Viewed platform, it's easier than ever to do so. All you have to do is upload your video, copy an HTML code or ID and paste that code into your email template. From there, you'll have a video that will play automatically and delight all your email subscribers.

Keep Your List Updated

Much of your success in the email marketing field depends on your ability to keep a list updated. If you're only emailing to obsolete or unused email addresses, you're not going to have much success. Weed out problematic entries, duplicate listings, and other subscribing email addresses that bogged down the quality of your list.

Get Feedback

Finally, be open to receiving feedback. Periodically ask your email recipients what they think about your newsletters so far and whether they're interested in remaining subscribed. Also ask them if there's any type of content they'd like to see in the future. Then, use this feedback to make your future email newsletters even more valuable and appropriate.

Are you interested in spicing up your vlogging email newsletter? Or do you need a way to get more views and greater engagement from your existing email campaign? Viewed can help. Sign up for Viewed today for free and start including videos in your emails to get more subscribers to your vlog.