Viewed and Minsait collaborate to offer personalized video emails

Viewed and Minsait collaborate to offer their customers a pioneering smart platform in the world, for the creation and publication of personalized video e-mails.

  • Viewed, a pioneer Spanish company in the development of video technologies for e-mail marketing, has reached an agreement with Indra, a leader in digital transformation and Information Technology consulting in Spain and Latin America.
  • Through this agreement, Minsait intends to offer solutions for the automatic creation of personalized video mailings to its clients, through a worldwide-unique technology that integrates big data and artificial intelligence, developed entirely by Viewed.

The Smart platform developed entirely by Viewed is the first and only solution in the world able to transform communication and maximize the results of e-mail marketing campaigns for any company, in just 4 clicks.

The system automatically creates more than 100,000 videos unique for each day, in different languages and with messages that differ, so that they are reproduced directly in user-mails.

The videos are multi-language and automatically generated, offering varied and personalized content to reach all places in the world.

The platform improves the KPIs of any e-mail marketing campaign as well as the results in real time.

To access this technology, you only need a simple integration with the CRM or the platform for e-mail marketing from the client, such as Hubspot, Salesforce or IBM Watson, among others.

Currently, Viewed serves 10,500 users from its platform, generating more than 9,800 campaigns a year since 2014.

According to José Luis Tejedor, digital marketing manager for Minsait, an Indra company, “the use of intelligent technologies from Viewed are multiple, and, through this agreement, Minsait will put into place customized video projects for its customers, especially in the travel, banking, insurance, air transport, energy and communications sectors, helping them communicate with their customers in a much more efficient and personalized way ”.

For his part, Ramón Anadón, CEO and Co-Founder of Viewed, tells the story of how a New York advertising agency contacted them to generate millions of personalized videos for American Express throughout the US, and after seeing that they were a startup with limited after-sales service resources, were not able to move forward with the negotiations. According to Anadón, "this will not happen again after the agreement signed with Minsait, which provides security and quality service to our most demanding customers, who can also strengthen their digital transformation strategies with the support of a leader like Minsait".

Within the hotel sector, the first client to successfully use the technology of Viewed is a prestigious international hotel chain, which, after implementing this technology using video e-mail campaigns for re-marketing, increased its opening rate by more than 200%. As a result, it obtained a CTR increase of more than 600% and an increase in the CR conversion rate of more than 200%.

Through this agreement, both companies intend to offer an intelligent, pioneering solution for the marketplace that integrates big data and artificial intelligence, with the aim of promoting digital transformation, throughout the networked economy.

About Viewed

Viewed (https://www.viewed.video/) is the first start-up in the world, created in 2014, with the objective of developing disruptive technology for creating and publishing video mailings to help companies improve their marketing and boost their sales.

Currently, Viewed serves 10,500 users from its platform, generating more than 9,800 campaigns a year.

Viewed leads the video e-mail marketing sector by offering a unique solution to the market using technology that integrates big data and artificial intelligence. The system allows the creation and publishing of personalized videos for e-mail marketing, obtaining data and results, in real time, of these campaigns.

Currently, the company is in full growth mode, looking for investors to boost its international expansion in the USA and Mexico, among other countries.

Mercury Innovation Award (Spain)
Most Innovative SME Award (Spain, Vodafone)
Best Startup Award (Spain, IE and Banco Sabadell)

About Minsait

Minsait, an Indra company (www.minsait.com), is a leading company in digital transformation and Information Technology consulting in Spain and Latin America. Minsait offers a high degree of specialization and industry knowledge, which complements its high capacity to integrate the core world with the digital world, its leadership in innovation and digital transformation, and its flexibility. Thanks to this, it can focus its offer on high-impact value proposals, based on end-to-end solutions, with notable segmentation, which allows it to achieve tangible impacts for its customers in each industry using a transformational approach. Its capabilities and leadership are reflected in its product offering, under the name Onesait, and its cross-cutting offer of services.

About Indra

Indra (www.indracompany.com) is one of the leading global technology and consulting companies, and a technology partner for the key business operations of its clients worldwide. It is a leading global provider of proprietary solutions in specific segments of the Transportation and Defense markets, and a leading company in digital transformation and Information Technology consulting in Spain and Latin America through its subsidiary, Minsait. Its business model is based on a comprehensive offer of its own products, with an end-to-end, high-value approach, and a high-innovation component. In 2018, Indra had revenues of 3.104 million euros, with 43,000 employees, local presence in 46 countries, and commercial operations in more than 140 countries.