How to autoplay video in emails using Mailchimp and Viewed

Adding the video should be the last step when creating your campaign. It is very important that you do not edit the template in Mailchimp after the video is placed. This could break the video compatibility.

Enhance your email marketing campaigns in Mailchimp, regular or automated ones, with the best technology in the market to really embed and playback video within emails.

Learn more about how to bring your emails back to life and increase conversions up to 200% playing video in email with Mailchimp.

Qualify LEADs, increase CTR and conversion rates, get more and better impact in loyalty campaigns, up-selling, cross-selling and branding.


It’s really easy to autoplay video email in Mailchimp with Viewed's integration. Everything is automated and you only have to follow these steps:

1. Create your template in Mailchimp.

Open your Mailchimp account and click create campaign, then click e-mail and enter the name of the campaign. Fill in all the campaign configuration fields and click the design email button.
Create a new temple or select one you already have. The only condition is that you need to have an image which will be replaced by the video on the Viewed platform. Take a look at the width in pixels of that image, to set the width of the video in the template when we are already in Viewed. Save the template by clicking continue.

Adding the video should be the last step when creating your campaign. It is very important that you do not edit the template in Mailchimp after the video is placed. This could break the video compatibility.



2. Go to and upload the video.

If this is the first time you enter Viewed, register please. Login to your account and click on upload video and start the process filling the form.

Then fill the form:

  1. Video name: It’s a name to identify the video in your list.
  2. Video file: you have to options:
    - Select a video from your computer. You can use the drag & drop system or click to search and upload.
    - Or introduce a youtube or Vimeo video. It is no needed to select file in the previous field.
  3. Video width: it’s the video size in pixels in your html template.
  4. Click on the green button “Upload Video”

When this process is finished, a section will appear with several options to integrate your video. Select the Mailchimp option.







3. Connect Viewed and Mailchimp.

If this is the first time you access, you have to connect your Mailchimp account with Viewed. Click on the connect button. Enter your Mailchimp username and password and click login. Give Viewed permission to view your campaigns by clicking Allow.




4. Select template.

Select the campaign in which you want to introduce the video. Click Add video.



5. Insert video in the template.

Your campaign will load and the images will have an orange border for you to replace with the video. Click on the image you want to replace with the video. Wow! you already have your video integrated.



6. Create your campaign.

Click on create camping and confirm that you want to save the campaign by clicking on Save changes.

It is very important that from now on you do not edit your template in Mailchimp. This could break the video compatibility.




You can now send your campaign from Mailchimp. Now you can enjoy the video in email experience in your next Mailchimp campaign and get better marketing results!



Video-in-email compatibility

Despite VIEWED provides with the best video email technology nowadays, some email clients are not fully compatible with video files. In these cases, the recipients of your email will receive a video-animation or a fallback click-to-play image. VIEWED automatically creates up to three different video formats files intended to mobile, tablet or desktop users that are not able to playback the video within the email. Then users will be able to make click on the video formats to open and watch the video with sound in a landing page. New APNG and WEBP formats bring to 90% the number of users who enjoy a multimedia experience in emails with Viewed videos. You can visit and see the “compatibility table” to learn more about the format that every contact will receive.

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