Email marketing remains king, and Artificial Intelligence (AI) is here to crown it. With an average ROI of 4200%, email marketing continues to stand out as a high-impact strategy that allows you to reach directly into your potential customers' inboxes, a prime location where you can significantly increase your conversions.
However, in a data-driven environment, the success of email marketing campaigns lies in creating compelling content that captures your subscribers' attention and inspires them to act. This is where Generative AI (GAI) becomes your ally. GAI offers the opportunity to streamline the creative process, enabling you to create irresistible and optimized content that impacts your recipients and boosts your results.
What is Generative Artificial Intelligence?
In the digital realm, Artificial Intelligence has evolved from a futuristic concept to a present-day reality, revolutionizing the way businesses operate and transforming consumer buying behaviors. Amidst this technological advancement, Generative AI has emerged, a type of AI capable of generating original content from existing data. By leveraging advanced technologies like neural networks, GAI can autonomously create texts, images, music, and other forms of content. A prime example is GPT-4 language models, which can craft essays, articles, and provide coherent, creative responses.
Generative AI has made a significant impact on email marketing, becoming an indispensable tool for marketing professionals. Currently, 45% of marketing teams utilize it, and for good reason—it offers endless possibilities for generating original and engaging content.
Email Marketing with AI
Artificial Intelligence offers significant benefits to email marketing, enabling brands to achieve unparalleled efficiency in their communication strategies. The numerous advantages of leveraging AI in email marketing campaigns include:
- Time and Resource Savings: AI can automate repetitive tasks such as creating subject lines, personalizing emails, and optimizing campaigns. This frees up time for marketing professionals to focus on more strategic activities.
- Increased Efficiency and Productivity: AI can process vast amounts of data in mere seconds, allowing for more precise decision-making and agile improvements to campaigns.
- Higher Engagement and Conversions: AI-generated personalized and relevant emails are more likely to be opened, read, and responded to by subscribers. This leads to greater engagement with the brand and, ultimately, more conversions and sales.
- Optimization of Open and Click Rates: AI can analyze the performance of email marketing campaigns and suggest improvements to optimize open and click rates. This helps maximize the reach of your emails and achieve better results.
Generative AI Tools for Creating Content for Email Marketing
Creating engaging and personalized content for email marketing campaigns can be a time-consuming and tedious task. Fortunately, AI has come to the rescue, offering a variety of tools to help you generate creative and optimized content for your email campaigns.
1. Best AI Tools for Creating Subject Lines
Capturing your subscribers' attention in the inbox is crucial for the success of your email marketing campaigns.
Having attractive and well-thought-out subject lines is the first step to getting your emails opened.Fortunately, AI is available to assist you in creating irresistible subject lines in half the time, thus boosting your open rates.
While most email marketing platforms already integrate generative AI tools for content writing, here are some additional options for more inspiration:
Storylab.ai
This online platform generates content ideas. Simply input the necessary information and hit the 'Inspire Me' button. The AI generator will provide inspiring examples to add to your list of potential email subject lines.
Neuro Flash
A content generation tool powered by AI that allows you to create personalized subject lines for your brand with a simple click. Discover how your newsletter campaigns come to life with this innovative tool, making the creation of subject lines quicker and more sophisticated.
Copy.ai
A revolutionary writing platform that uses AI technology to create quality content. Besides generating impactful subject lines, Copy.ai offers ready-to-use email templates, ideal for follow-up emails, cold emails, and thank-you messages.
Repli.io
This platform features a free cold email subject line generator. Once you find the perfect subject line, you can also take advantage of their email quality checker tool. This tool helps you polish your message, increasing your email open and response rates.
2. AI Tools for Creating Images
Choosing the right images for your emails is crucial to capturing the reader's attention once they decide to open the email. Generative AI allows you to create custom graphics for your brand that are visually appealing without the need for extensive time and resources.
Here are the five best AI tools for creating images:
DALL-E 2
Developed by OpenAI, this tool can generate detailed and realistic images from textual descriptions, offering great flexibility and personalization.
MidJourney
Known for its ability to create artistic and unique images, MidJourney is perfect for marketing campaigns that seek a creative and distinctive touch.
Canva Pro con IA
Canva has integrated AI features that help users generate professional graphics and designs with ease, offering templates and adjustable elements.
Artbreeder
Ideal for creating portraits and complex graphics, Artbreeder uses a combination of images and AI modifications to generate unique and personalized visual content.
3. Best AI Tools for Creating Highly Engaging Videos
Incorporating videos into email marketing is an innovative trend that is transforming how brands connect with their audiences. Instead of relying solely on static images with links to YouTube, prominent brands like Hoteles Meliá, Grupo Inditex, and Real Madrid are sending email marketing campaigns with embedded videos that play automatically.
By including videos directly in the body of the email, you can significantly improve the user experience and triple conversion rates.
Find out how to add videos to your emails for Free and Unlimited.
Here's a list of the five best AI tools for creating videos.
Haiper.ai
Discover how Haiper, the artificial intelligence video generator, can turn your ideas into amazing visual works with simple prompts or experience the magic of bringing your static images to life and seeing them pop with dynamic energy. Additionally, Haiper has developed a feature within its platform that resembles Instagram, Threads or Twitter, allowing you to share your creations with the rest of the community.
Runway
It is the first platform to offer the revolutionary Gen-3 Alpha AI video model. This breakthrough represents a significant milestone in the creation of high quality controllable videos. With this model, a crucial step is taken towards the development of more advanced systems capable of perfectly understanding the visual world and its dynamics. It represents a crucial step towards the creation of twinned models of the world, marking the next major milestone in the field of artificial intelligence.
Sora
It is an innovative AI tool capable of creating realistic and imaginative scenes from simple text instructions. With the ability to produce videos up to one minute in length, while maintaining exceptional visual quality and complying with user prompts, Sora represents a powerful tool in the hands of red team members to assess critical areas for damage or hazards. In addition, access has been granted to a select group of visual artists, designers and filmmakers to explore their full creative potential.
4. AI Tools for Creating Texts
After considering the visual elements, it's time to focus on the email's text. A well-written message can make the difference between your recipients taking action or unsubscribing from your communications.
In email marketing, it is advisable to keep texts concise. The combination of short phrases along with visual content, such as videos, will help your subscribers optimize their reading time. To simplify text creation, here are two of the most prominent generative AI tools available today:
Chat GTP
ChatGPT is a language model developed by OpenAI that uses artificial intelligence to generate text naturally and consistently. Designed to understand and emulate human language, ChatGPT can write customized and engaging text for a variety of needs, including email marketing campaigns.
Gemini
Gemini is an advanced text generation platform that uses artificial intelligence to create high-quality content. It is known for its ability to produce accurate and contextually appropriate copy for a variety of applications.
How to Write a Good Prompt to Create AI Content
Imagine AIs are genies in magic lamps, and prompts are your wishes. A prompt is an instruction or guide you give the AI to generate content, whether it's text, images or videos. But, just like with a genie, if you're not clear with your wish, you could end up with something completely different than what you had in mind.
Writing prompts correctly is super important because it determines the quality and accuracy of the content you receive. If your prompt is too vague or confusing, the AI might create something that doesn't fit your needs. But if you're specific and detailed, the AI will deliver results that make you say "Wow, just what I wanted!"
1. Prompts for Writing AI Text
Want your AI to become your writing ally? The key is in the accuracy of your prompts. The clearer and more detailed you are, the better the results will be. Here are some tips for writing a prompt that will ensure your AI delivers high quality, impactful copy.
- Be clear and direct: Specify exactly what you want: a subject line, the text for a promotional email or a cold email, a short story, a product description? Leave no room for doubt.
- Detail the style and tone: do you want it professional, casual, fun, serious? Tell the AI how the text should sound.
- Provide context: The more information you give the AI, the better: Who is your audience? What message do you want to convey? Are there important keywords?
- Limit word count: If you need text of a certain length, say so. This helps the AI adjust the amount of information and details it includes.
- Examples and references: If you have an example of text you like, share it. It will help the AI better understand your vision.
2. Prompts to Create AI Images
Let's get down to business! If you want the AI to generate professional-level commercial images for you, you need to write prompts with lots of visual detail.
- Image quality: When writing a prompt for an AI to generate a commercial image, it's essential to detail the quality to ensure a professional, crisp result. Specify the resolution in pixels, mention the DPI for prints, describe the level of detail desired, such as "fine detail" or "high definition," and note whether you require specific lighting or sharp shadows to add depth and a touch of professionalism.
- Define the use of the Image: Will it be for a newsletter or to promote a product or service?
- Describe the Product or Service: Describe precisely what object should be represented in the image - is it a new device, a delicious plate of food or perhaps a stylish piece of clothing? Most generative AI tools for image creation allow you to upload and use reference or base images, from which the AI will generate a completely new design.
- Context and environment: Where should the image be placed: in an elegant showroom, a warm home environment, or a vibrant outdoor market?
- Visual Style: Define the style you want - do you prefer a modern, minimalist approach, full of vibrant, eye-catching colors, or more classic and sophisticated? You can even take inspiration from specific styles of other brands, artists or designers to achieve a unique result, such as images with the characteristic style of Pixar characters.
- Specific Details: Don't skimp on details. Specific colors, additional elements (such as props or decor), and anything else that is crucial to the image.
- Format and Dimensions: If you need the image in a specific format or size (for example, for a social media cover), be sure to include it.
3. Prompts for Creating AI Videos
Writing a good prompt for creating a commercial video with AI is like giving precise instructions to a film director. Before you start, keep in mind that while technology has advanced significantly, it’s not feasible to ask AI to generate a full-length video all at once. It’s better to create it scene by scene and then stitch them together in a video editor.
- Leverage AI Text Generation Tools: You no longer need to manually write your scripts for AI video creation. Now you can use AI text generation platforms to get a script that is perfectly optimized for artificial intelligence models.
- Content Recycling: Adapting content for each social platform can be exhausting. Thus, it’s beneficial to repurpose material shared on other channels or social networks for video creation. For example, you can ask AI to transform a previously published blog article into an engaging video.
- Image Animation: Another way to utilize existing content is through image animation. Most AI-powered video generation models allow you to upload images and, after specifying your video’s characteristics, transform them into short and eye-catching animations.
- Define the Characteristics: Just as with image creation, being detailed in your instructions when generating a video is crucial. Specify the desired duration, quality, colors, lighting, and all elements you consider important for achieving an exceptional result. Precision is the key to a compelling video!
- Describe the Product or Service: Clearly specify what the video should showcase.
- Context and Environment: Where should the video’s action take place? In an urban setting, in nature, or in a stylish studio?
- Visual Style and Tone: Define the video’s style and tone. Should it be modern and dynamic, relaxed and cozy, or professional and serious?
How to Create Personalized Videos Using AI
Today, personalization in email marketing campaigns can help increase your conversions by up to 400%. Here’s how to carry out this process and how Viewed’s technology can help you transform this information into personalized videos optimized for email.
1. Collecting and Processing Customer Information
The first step to creating personalized content is to have a CRM that gathers detailed information about each of your customers. This platform should be capable of storing data in a structured and secure database. Examples of useful data include:
- Full NamePurchase
- HistoryProduct
- PreferencesInterests and Browsing Behaviors
- Demographic Information
Once this information is collected, many CRMs on the market are already equipped with the necessary technology to process it with the help of Artificial Intelligence (AI). AI can analyze large volumes of data, identify patterns, and segment your customers into specific groups based on their characteristics and behaviors. This allows you to create highly personalized content that resonates with each segment of your audience.
2. Transform your Data into Personalised 1 to 1 Videos
With the information processed and segmented, the next step is to turn it into personalized videos. This is where Viewed’s advanced technology comes in. Viewed takes a template video and customizes it using the collected information.
Conclusion
The synergy between email marketing and artificial intelligence represents a revolution in the way we connect with customers. By implementing generative AI and advanced tools such as Viewed, companies can create highly personalized and engaging email marketing campaigns, optimizing both time and resources. The ability to generate tailored content for each customer not only improves open and click-through rates, but also strengthens the relationship between brands and their audiences, increasing engagement and conversions.
In a world where attention is a scarce resource, AI-driven personalization strategies become a key differentiator. Leveraging these technologies is not only a competitive advantage, but a necessity for any company looking to stay relevant and effective in its marketing communications. Artificial intelligence not only crowns email marketing as king, but elevates it to new heights, providing unique and memorable experiences to every customer.
Adopting these tools and methodologies today is investing in the success and innovation of tomorrow.
