Discover Email Marketing Best Practices
Email marketing remains one of the most practical and most cost-effective marketing strategies in the modern era. That’s partially because it’s so inexpensive to launch...
Video email: mother's day marketing ideas
Mother’s Day is an opportunity to express gratitude and appreciation for the mothers in your life. It’s also a great opportunity to evoke these emotions in others – and...
The new trend to reduce shopping cart abandonment rate
Abandoned carts are the bane of any eCommerce professional’s existence, as they represent a critical missed opportunity. Someone visited your site, reviewed at least one...
Personalized Video: The Tool That the Real Estate Industry Needs
Real estate agents and agencies are constantly working to get the edge on their competition, reach more people, and close more sales. Learning more about your craft,...
Digital Marketing Trends in 2022: Everything You Need to Know
If you want to become a dominant player in the digital marketing space, it’s important to stay current with the latest trends. If you’re not in line with the latest...
How to Embed a Video to Improve Conversion Rate This Father’s Day
Father’s Day is a great opportunity to market to families (and often, to men directly). But if you want to get the most out of your Father’s Day marketing and...
Lead Generation Best Practices for Valentine’s Day
Valentine’s Day is a popular holiday in the United States with significant potential for marketing to couples (and singles, if you know what you’re doing). In fact,...
What is email marketing deliverability and how can I optimize it?
Every message we send to a recipient is sent with the intention of reaching the person as easily and quickly as possible. In the case of email, a key factor in the...
Why Personalized Videos Increase Customer Loyalty
Most companies are in the business of securing as much customer loyalty as possible. If more of your customers are loyal and more willing to spend money with your...
Embed video in email: Important tips for lead generation campaigns
Embedded videos in email can be a powerful way to boost your lead generation strategy. With the right focus for your lead generation strategy and plenty of support from...
Playing videos in email: Why consumers expect more from brands
By now, most customers expect the businesses they work with to send them periodic email newsletters and special offers. But these days, customers are demanding more from...
The Best Way to Wish a Merry Christmas to Your Clients
Most companies are interested in Christmas-related messaging, whether it’s advertising an upcoming sale or just sending holiday greetings and well wishes to your loyal...
