In an increasingly competitive and digitized world, achieving a prominent online presence has become a crucial challenge for any business or website. In this regard, SEO (Search Engine Optimization) plays a fundamental role. SEO involves implementing strategies and techniques to improve the visibility of a website in search engines, resulting in increased organic traffic and potential customers.
However, in the pursuit of improving our website's SEO, we often overlook a powerful tool that can enhance this mission: email marketing. While it may seem like a traditional tactic compared to the latest trends in digital marketing, email marketing has a significant impact on search engine optimization.
1. The powerful union between Email Marketing and SEO
Did you know that your emails can achieve much more than you think? You can't imagine how closely Email Marketing is related to SEO.
On one hand, by sending content through email, you can attract an engaged and enthusiastic audience that will generate increased traffic to your website. And that's not all! According to a study by Neil Patel, 41% of visitors from email are more likely to leave comments on your blog. Just imagine the positive impact this can have on your website!
On the other hand, by including relevant and high-quality links in your newsletters, you strengthen the authority of your website. These links allow your subscribers to directly access your content and create greater interconnectivity between your pages. The result? An increase in relevance and authority of your site in the eyes of search engines.
Here are five ways to improve your website's SEO using email marketing:
Generate internal links: Include relevant links to your web pages in your emails. These internal links will help increase the authority of your site and improve navigation for users.
Optimize for keywords: Use relevant keywords in the content of your emails, including subjects, headings, and body text. This will help improve the visibility of your website in search engines.
Encourage shareable content: Include social media buttons in your emails to encourage recipients to share your content. This can generate natural links and increase the visibility of your website in search engines.
Segment and personalize your campaigns: Use segmentation of your mailing list to send personalized and relevant messages to specific groups of users. By providing tailored content based on their interests and needs, you will increase the relevance of your emails and improve user interaction, which can result in increased traffic.
Boost user engagement: Include engaging and dynamic content such as autoplay videos in your emails that capture the attention of your recipients and motivate them to interact with it.
2. Videos in Email: The foolproof formula to drive traffic to your website
With a clear understanding of the relationship between SEO and Email Marketing, let's explore how videos can further enhance this synergy.
Videos with autoplay embedded in emails are a powerful tool to capture recipients' attention and increase user engagement.
By automatically starting playback upon opening the email, videos create a visual impact that captivates the recipient. This significantly boosts engagement and the likelihood of users watching the video and engaging with the email content. Now, imagine if that same video within the email were clickable...
By linking an embedded video in the email to an external URL, we effectively drive traffic from our email to our website, e-commerce, or landing page. This has a positive impact on our conversion rates as users are directed straight to a high-performing page, free from unnecessary distractions.
Let's envision this scenario: if we send a video via email in the traditional way, with a clickable image that redirects users to YouTube, we encounter several obstacles. Firstly, the low probability of our subscribers clicking on the image, as not everyone is willing to watch the video on another platform upon opening the email. Even if some do decide to click, they will be confronted with advertising banners and additional content, which will distract their attention. Moreover, the YouTube algorithm may present them with more enticing content, further diverting them away from our site. So, how many of them will actually end up on our page and take action?
In contrast, by embedding a video within the email that automatically plays when the user opens it, capturing their attention in the first few seconds, and linking it to a URL that allows users to click on the video to be directly redirected to a conversion-focused landing page, we create an authentic conversion powerhouse capable of doubling our current results.
3. How to Embed an Autoplay Video within an Email?
If you haven't yet discovered the incredible possibility of sending videos via email and having them automatically play when recipients open the message, it's time to update your digital marketing knowledge. Don't worry, we'll show you the steps to build a successful video email marketing campaign.
- Visit www.viewed.video and easily create an account.
- Once you've verified your account, you can explore the platform and upload your first video. Don't worry! You can test the platform for free with no time limit.
- When your video is hosted on Viewed, the platform will generate an HTML code that you can copy and paste into your email marketing template before sending it to your recipients.
Remember, when you sign up for our platform, you can enjoy our Free Plan, which doesn't require any banking information and allows you to host up to 3 videos per month with unlimited views.
Don't miss the opportunity to harness this innovative tool and take your email marketing campaigns to the next level with autoplay videos in your emails!
4. How to Add a URL to an Embedded Video in an Email with Viewed?
As mentioned earlier, customizing the destination URL of your videos is crucial for improving email conversions. With Viewed, you have three key functions at your disposal to achieve this:
4.1. Configuring the External URL of the video
By configuring the External URL of the video, you can make it clickable, allowing your users to be redirected to the designated website with a simple click anywhere on the video, such as clicking on the mute icon to enable sound.
To set up this configuration, follow these steps:
- Access the video you intend to send and navigate to the "External URL" section in the left-hand side menu.
- Copy and paste the desired web page address where you want your subscribers to land.
- Click on "Save". This will automatically direct your subscribers to the designated site when they click anywhere on the video.
4.2. Add a CTA to Your Video
Including a call to action (CTA) in your video increases the chances of your users clicking through.
To access this configuration, navigate to the "HQ video email preview" section. Click on "edit" for the option with the same name, and then select the "next" button that will appear below.
Within this section, you can activate the CTA and customize the text that will be displayed on the button, as well as the colors and the destination URL.
4.3. Customize the URL on the landing page
When a user clicks on the video within the email, they can be redirected to a Viewed landing page to enjoy the full video in high quality with audio.
By default, this landing page displays a Viewed domain. However, if you have an Enterprise plan, this domain can be customized to maintain your brand image at all times. This is especially useful for your branding campaigns as your own domain will not only appear in the URL field of the page but will also be visible in all HTML code references.
To achieve this, please contact the technical support team through the help form located in your profile.
Now that you know how to configure videos within an email, you can make the most of the Viewed platform for your email marketing campaigns.
Stay tuned to our blog where we share tips for improving email marketing campaigns.