TikTok: The social network that's building it big with video

Extra, Extra: TikTok reached one billion users in less time than Facebook.

Yes, you are reading right, TikTok is building it big, by becoming the first App that reaches one billion users in less than 5 years, while Facebook, the “king” of social media, needed around 10 years to reach this digit.

Be careful Mark Zuckerberg! TikTok is here to stay!

If during quarantine you have been living in cloud-cuckoo- land and you still don´t know what TikTok is, in this article, we will tell you what this social network is about, why it is so popular among people, and how to take advantage of it in order to promote your brand

What is TikTok about?

TikTok or Douyin that means “vibrating sound “in Chinese, is a social network based on the creation of short videos that can go from 15 to 60 seconds.

If you have a Facebook or Instagram account, you have surely seen videos recorded in a vertical format with a watermark that says TikTok; well these stories are created within the TikTok platform.

Through this platform, users can record, edit and share videos with a wide number of effects, filters, transitions and elements of augmented reality.

This App has been able to exploit the lip sync function, which allows people to move their lips at the same rate as a song, joke, dialogue, comment or any type of audio.

Some others have been added to this trend of dubbing, such as: challenges, dance choreographies, imitations and duets between users.


Why is it so popular among people?

It is mainly due to the fact that the format it uses is video, and video is the preferred content by netizens, since it is capable to transmit emotions, arouses curiosity and generates impact.

Remember that the brain loves the easy, the simple, the immediacy and what results in the lowest energy consumption.

Younger Tiktoker

In fact, 1 minute of video communicates the equivalent of what 1.8 million words would report.

What´s more, video is a way of entertainment that allows users to connect and interact in a more direct and fun way.

How to use TikTok to promote your Brand?

Video by itself is an excellent communication format, in fact, according to a study carried out by HubSpot, 81% of brands use video to connect with their consumers and have shown that this content format is very efficient in 90% in making a purchase decision.

Video marketing is not a new strategy, however, there are more spaces nowadays where you can take advantage of this strategy, and TikTok is one of the most recent channels that can help you boost your brand through video.

Although TikTok began attracting a very young segment of the population (13 to 18 years old), older users have gradually been integrated, so you should not rule out this platform as part of your tools to communicate your brand.

Below you will find a description of 4 ways to get the most out of TikTok and   therefore grow your business

1. Creating a profile for your brand

Start by creating a profile on TikTok, you can register as a user or as a brand, you will need an email address, setting up a password, a username and a profile photo.

In this space you can create and publish content in an organic way, based on the profile of your audience and following the musical trends that emerge on TikTok. To find out what these trends are, you just have to go to "Start" and select  "For you” at the top of your screen.

You can participate in trends, use the most trending music or audios to record stages of your manufacturing, packaging, distribution process or show your products and services accompanied by a musical background.

Tiktoker record product

2. Work with Influencers

The so-called "TikTokers" are the influencers of this social network; you can go to them to promote your brand in a fun way.

There are multiple categories of TikTokers, not everything on this platform is dancing and funny content, you can also find experts in different areas such as: fashion, beauty, medicine, entrepreneurship, economics, politics, etc.

You can contact them through the same platform by sending them a private message to request a mention for your brand, but remember, each TikTokers is independent and their mention fees may vary depending on the number of followers they have.

3. Tiktok Ads

Recently this platform has incorporated "TikTok For Business" in which, through a payment plan, you can run advertising campaigns to grow your audience and develop your brand.


4. Take out your TikTok videos from TikTok

TikTok allows you to download your videos so that you can use them on other platforms.

Two great options to get the most out of your content created through this App are:

  • Include the videos in your email marketing campaigns
  • Embed the videos on your landing pages.

By this way you will be connecting with the rest of your market outside of this social network, attracting more audience to your TikTok account, so that they can see more content about your brand, on the other hand you will increase the traffic to your website, in order to make them know your products or services.

If you want to know how to include your videos on your landing page or embed them directly in your email, so that they are automatically reproduced by the time the user opens an email sended by you, stay tuned for our next article, in which we will explain how to do it step by step

Are you ready   to include TikTok in your Marketing strategy?