---
title: 5 email automation campaigns to boost your ecommerce sales
description: Discover 5 highly effective email automation campaigns to increase your online sales.
image: https://blog.viewed.video/hubfs/Email-automation.png
---

- [English](https://blog.viewed.video/5-email-automation-campaigns-to-boost-your-ecommerce-sales)
- [Español](https://blog.viewed.video/es/5-campanas-de-email-automation-para-impulsar-tus-ventas-en-tu-tienda-online)

 English

[CONTACT](https://www.viewed.video/contact/) [LOGIN](https://www.viewed.app/en/login) [SIGN UP FREE](https://www.viewed.app/en/registro.html)

[![Viewed Personalized Video in Email](https://blog.viewed.video/hs-fs/hubfs/logo-viewed1-3x-1.png?width=642&height=146&name=logo-viewed1-3x-1.png "Viewed Personalized Video in Email")](https://www.viewed.video/logo-brand-viewed/)

Open main menu Close main menu

- Solutions Open the submenu 
    - [Video Email SaaS Platform **Video Email SaaS Platform** ![solutions-video-email-1-1](https://blog.viewed.video/hs-fs/hubfs/solutions-video-email-1-1.png?width=90&name=solutions-video-email-1-1.png) Add autoplay video to your email marketing campaigns Upload your video, copy the video embed code and paste it into your HTML Email Template.](https://www.viewed.video/solutions-video-in-email-inbox-platform/)
    - [Personalize video email at escale **Personalize video email at escale** ![solutions-personalized-video-scale](https://blog.viewed.video/hs-fs/hubfs/solutions-personalized-video-scale.png?width=60&name=solutions-personalized-video-scale.png) Create thousands of personalized videos from a .csv data file. Define your video pattern, choose the data to be personalized in your video and send your email campaign.](https://www.viewed.video/solutions-personalized-video-email-at-scale/)
    - [Personalized video email for eCommerce **Personalized video email for eCommerce** **![solutions-personalized-video-ecommerce](https://blog.viewed.video/hs-fs/hubfs/solutions-personalized-video-ecommerce.png?width=53&name=solutions-personalized-video-ecommerce.png)** Make videos from your eCommerce to recover abandoned shopping carts. Connect your eCommerce to VIEWED and dynamically create personalized videos for remarketing.](https://www.viewed.video/solutions-personalized-video-email-for-ecommerce/)
    - [Live Video streaming via email **Live Video streaming via email** **![solutions-live-video-streaming-email-1](https://blog.viewed.video/hs-fs/hubfs/solutions-live-video-streaming-email-1.png?width=56&name=solutions-live-video-streaming-email-1.png)** Promote live events or TV channels with streaming video in email. Share live the last seconds of the event to thousands of viewers and get more subscribers.](https://www.viewed.video/solutions-live-video-streaming-via-email/)
- [Why Viewed](https://www.viewed.video/benefits-of-video-in-email-marketing/)
- [Pricing](https://www.viewed.video/video-email-pricing/)
- [Resources](https://www.viewed.video/resources/) Open the submenu 
    - [Receive a demo](https://www.viewed.video/personalized-demo/)
    - [Technology](https://www.viewed.video/video-email-marketing-technology/)
    - [Blog](https://blog.viewed.video/)
    - [Tutorials](https://www.viewed.video/master-video-email-resource-library-for-viewed-users/)
    - [Our integrations](https://www.viewed.video/check-our-integrations/)
    - [Customers](https://www.viewed.video/customers/)
    - [Succes Cases](https://www.viewed.video/success-cases/)
    - [Press](https://blog.viewed.video/tag/press-release)
- [Partners](https://www.viewed.video/become-a-partner/) Open the submenu 
    - [Become a Partner](https://www.viewed.video/become-a-partner/)
    - [Our Partners](https://www.viewed.video/partners/)

- [Login](https://www.viewed.app/en/login)

 >

# 5 email automation campaigns to boost your ecommerce sales

[Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.viewed.video/5-email-automation-campaigns-to-boost-your-ecommerce-sales) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.viewed.video/5-email-automation-campaigns-to-boost-your-ecommerce-sales) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.viewed.video/5-email-automation-campaigns-to-boost-your-ecommerce-sales)

If you own an ecommerce, you probably already know how important it is to maintain good communication with your customers. And email automation is an essential strategy to do it effectively.

In this article, we will show you the steps you need to follow to create effective email automation campaigns and how to make the most of them to improve communication with your customers and increase your sales.

## What is email automation and why should you do it?

Email automation is the automatic and personalized sending of emails through a CRM or specialized software. This saves time and increases the effectiveness of communication with recipients. But what are the advantages of applying this email marketing strategy? 

- Deliver the right message to the right person: email automation allows you to send personalized emails to each user based on their behavior in your online store. This generates greater efficiency in communication with the customer, increasing the likelihood of conversion and loyalty. In addition, emails can also be segmented according to the stage of the user's life cycle.
- **Time saving**: once you set up your email automation campaigns, you will be able to focus on other tasks in your business.
- **Increased sales:** by sending timely messages to your customers, such as special discounts on products they have been looking for, you can increase the likelihood that they will make a purchase.
- **Customer loyalty:** email automation allows you to send follow-up and thank you messages to your customers, which can improve brand awareness and encourage loyalty.

## How to create an email automation sequence?

Define your objectives: before creating an email automation sequence, you must be clear about the objective you want to achieve: do you want to increase sales, build customer loyalty or simply keep them informed? Define your objectives in order to create an effective sequence.

- **Select the events:** select the events that will trigger the sending of your emails. For example, cart abandonment, subscription to your newsletter, a purchase, etc.  
  Determine the sequence: once you have your objectives and events clear, it's time to define the sequence of emails you will send. For example, a follow-up email after cart abandonment, a welcome email after newsletter subscription, etc.
- **Personalize your messages:** for your messages to be effective, it is important that they are personalized and relevant to your customers. Use information such as their name, interests or purchase history.
- **Define the content of your emails:** the choice of content is fundamental to capture the attention of your customers. Be sure to [include videos in your emails](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-viewed?hsLang=en). Videos embedded in the body of the email are an excellent way to capture the attention of recipients and increase the click-through rate. In addition, videos are an effective way to convey information in a visual and emotional way, which can improve message impact and retention.
- **Set up your sequence:** it's time to set up your email automation sequence in your email marketing or CRM platform.

## 5 Examples of effective email automation with video for any ecommerce

Looking for inspiration to create your own email automation campaigns with video? Here are 5 examples of effective video emails for every ecommerce:

**1. Welcome email:** when a user signs up for your mailing list or subscribes to your newsletter, it means that they are interested in receiving information and updates about your brand or products. This is the perfect opportunity to send an email to convert that user into a customer. To do this, you can use a personalized welcome video that shows the best seasonal items.

 

**2. Follow-up email after a purchase:** sending information after a customer has made a purchase from your online store is extremely effective in building trust and increasing the likelihood of a second purchase. In this type of email you can include:

- A confirmation video with useful tips on how to get the most out of the selected item.  
  If the product requires an installation or guide to be assembled, you can send a step-by-step video on how to do it.
- Another excellent practice is to send a video with products that may fit or complement the purchase your customer has made.  
  You can also opt for thank you videos that include information on the shipping or collection process.

**3. Abandoned cart email:** if a customer added products to their shopping cart but did not complete the transaction, you can send an automated email reminding them that they have pending items and offer them an incentive to complete the purchase. At this point you can send an aspirational video highlighting the qualities and features of the products selected by the user. At [Viewed](http://www.viewed.video) we have the technology to create personalized videos in real time that will help you recover abandoned carts. 

4. Re-engagement: if you have a list of inactive subscribers, you can send a re-engagement email with a video that reminds them why they joined your list and why they should continue to be interested in your products. One video content option is testimonials from satisfied customers. These types of videos are very important for building trust and promoting purchase.

5. Birthdays or anniversaries: an automated email is sent to congratulate customers on their birthday or anniversary. This kind of details can increase customer loyalty and improve the relationship with your brand. A good idea is to send a personalized video to wish a happy day.

In conclusion, email automation is a tool that allows you to save time, improve the efficiency of your [email marketing campaigns](https://www.viewed.video/), increase sales and build customer loyalty. What more could you ask for? Start creating your email automation sequences with video and improve communication with your customers!

[![BOOK A LIVE DEMO](https://no-cache.hubspot.com/cta/default/5705138/15af99e2-6fb4-4946-b28a-e7569540810f.png)](https://cta-redirect.hubspot.com/cta/redirect/5705138/15af99e2-6fb4-4946-b28a-e7569540810f)

#### Recent Posts

- [Top 15 AI-Powered Digital Marketing Agencies Driving Business Growth](https://blog.viewed.video/top-15-ai-powered-digital-marketing-agencies-driving-business-growth?hsLang=en)
- [Top 10 AI Consulting Firms Boosting Tech Marketing](https://blog.viewed.video/top-10-ai-consulting-firms-boosting-tech-marketing?hsLang=en)
- [How to Boost Cold Email Outreach Response Rates with Video](https://blog.viewed.video/how-to-boost-cold-email-outreach-response-rates-with-video?hsLang=en)
- [SEO for Tech Startups Winning with AI Video Content](https://blog.viewed.video/ai-video-content-for-seo?hsLang=en)
- [AI Technologies Driving Innovation in Virtual Marketing](https://blog.viewed.video/ai-technologies-driving-innovation-in-virtual-marketing?hsLang=en)

#### Categories

- Business
- [Email Marketing](https://blog.viewed.video/tag/email-marketing)
- Email Marketing Trends, Personalized Video In Email..
- Esp Tutorials
- Esp- Email Services Providers
- Marketing Tips
- Newsletter
- Sin Categoría
- [Technology](https://blog.viewed.video/tag/technology)
- Video Marketing Tips
- Viewed

## Related Articles

[![Email Workflow Automation](https://blog.viewed.video/hubfs/MKT%20-%20Portadas%20de%20Blog/Foto%20destacada%20Viewed%20(60).png)](https://blog.viewed.video/email-workflow-automation-strategies-to-attract-and-convert?hsLang=en)

### [Email Workflow Automation: Strategies to Attract and Convert](https://blog.viewed.video/email-workflow-automation-strategies-to-attract-and-convert?hsLang=en)

In the fast-paced world of digital marketing, email marketing workflows have become an indispensable tool for professionals across all industries. These automated flows...

[![antispam](https://blog.viewed.video/hubfs/MKT%20-%20Portadas%20de%20Blog/antispam.png)](https://blog.viewed.video/antispam-filters-yahoo-and-gmail-requirements-for-email-senders?hsLang=en)

### [Antispam Filters: Yahoo and Gmail Requirements for Email Senders](https://blog.viewed.video/antispam-filters-yahoo-and-gmail-requirements-for-email-senders?hsLang=en)

[Email marketing](https://blog.viewed.video/how-to-develop-high-converting-email-marketing-campaigns?hsLang=en), has proven to be an effective strategy for businesses aiming to connect with their audience and drive conversions. To maximize the impact of your [**email...**](https://blog.viewed.video/esp-email-service-provider/types-of-email-campaigns-you-should-send?hsLang=en)

[![Email Marketing Tools](https://blog.viewed.video/hubfs/MKT%20-%20Portadas%20de%20Blog/Email%20Marketing%20Tools.png)](https://blog.viewed.video/15-free-email-marketing-tools-you-should-use?hsLang=en)

### [15 + 1 Free Email Marketing Tools You Should Use](https://blog.viewed.video/15-free-email-marketing-tools-you-should-use?hsLang=en)

By now, most businesses recognize the incredible potential of email marketing. With just a modest investment of time and money, you can reach thousands – or even...

![logo-viewed1-2](https://blog.viewed.video/hubfs/logo-viewed1-2.png "logo-viewed1-2")

  [Legal](https://www.viewed.video/legal/) | [Terms and conditions](https://www.viewed.video/terms-use-video-email/) | [Cookie policy](https://www.viewed.video/cookie-policy/) | [Privacy Policy](https://www.viewed.video/privacy-policy/)  
© Copyright VIEWED 2021

[Follow us on Facebook](https://www.facebook.com/viewed.video/) [Follow us on Facebook](https://www.instagram.com/viewed.video/) [Follow us on Twitter](https://twitter.com/viewed_video) [Follow us on LinkedIn](https://www.linkedin.com/company/viewed/) [Follow us on Instagram](https://www.youtube.com/@viewed_video)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Viewed",
    "url" : "https://blog.viewed.video/author/viewed"
  },
  "dateModified" : "2024-02-19T13:10:16.858Z",
  "datePublished" : "2023-04-13T15:03:24.000Z",
  "headline" : "5 email automation campaigns to boost your ecommerce sales",
  "image" : [ "https://blog.viewed.video/hubfs/Email-automation.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.viewed.video/5-email-automation-campaigns-to-boost-your-ecommerce-sales",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.viewed.video/hubfs/logo-viewed1-3x-1.png"
    },
    "name" : "Viewed"
  }
}
```