5 email automation campaigns to boost your ecommerce sales

If you own an ecommerce, you probably already know how important it is to maintain good communication with your customers. And email automation is an essential strategy to do it effectively.

In this article, we will show you the steps you need to follow to create effective email automation campaigns and how to make the most of them to improve communication with your customers and increase your sales.

What is email automation and why should you do it?

Email automation is the automatic and personalized sending of emails through a CRM or specialized software. This saves time and increases the effectiveness of communication with recipients. But what are the advantages of applying this email marketing strategy? 

• Deliver the right message to the right person: email automation allows you to send personalized emails to each user based on their behavior in your online store. This generates greater efficiency in communication with the customer, increasing the likelihood of conversion and loyalty. In addition, emails can also be segmented according to the stage of the user's life cycle.
  
• Time saving: once you set up your email automation campaigns, you will be able to focus on other tasks in your business.
  
• Increased sales: by sending timely messages to your customers, such as special discounts on products they have been looking for, you can increase the likelihood that they will make a purchase.
  
• Customer loyalty: email automation allows you to send follow-up and thank you messages to your customers, which can improve brand awareness and encourage loyalty.

How to create an email automation sequence?

Define your objectives: before creating an email automation sequence, you must be clear about the objective you want to achieve: do you want to increase sales, build customer loyalty or simply keep them informed? Define your objectives in order to create an effective sequence.

• Select the events: select the events that will trigger the sending of your emails. For example, cart abandonment, subscription to your newsletter, a purchase, etc.
  Determine the sequence: once you have your objectives and events clear, it's time to define the sequence of emails you will send. For example, a follow-up email after cart abandonment, a welcome email after newsletter subscription, etc.
• Personalize your messages: for your messages to be effective, it is important that they are personalized and relevant to your customers. Use information such as their name, interests or purchase history.
• Define the content of your emails: the choice of content is fundamental to capture the attention of your customers. Be sure to include videos in your emails. Videos embedded in the body of the email are an excellent way to capture the attention of recipients and increase the click-through rate. In addition, videos are an effective way to convey information in a visual and emotional way, which can improve message impact and retention.
• Set up your sequence: it's time to set up your email automation sequence in your email marketing or CRM platform.

5 Examples of effective email automation with video for any ecommerce

Looking for inspiration to create your own email automation campaigns with video? Here are 5 examples of effective video emails for every ecommerce:

1. Welcome email: when a user signs up for your mailing list or subscribes to your newsletter, it means that they are interested in receiving information and updates about your brand or products. This is the perfect opportunity to send an email to convert that user into a customer. To do this, you can use a personalized welcome video that shows the best seasonal items.