Email is one of the most powerful content distribution platforms in the world. Likewise, video is one of the most powerful content mediums in the digital ecosystem. When you combine them, good things happen. And if you add a layer of personalization on top of it – well, it’s a marketing force to be reckoned with.
Personalized video within email is one of the most effective ways to improve customer experience and drive increased your sales. In this article, we’ll explore some of the specific ways you can utilize personalized video as part of your email marketing strategy so that you can enjoy benefits like more trust, loyalty, and (ultimately) sales.
Customer Experience and the Power of Email
Customer experience has become a bit of a buzzword over the years, but don’t let the recycled use of the term strip it of its power. If you want to build a thriving brand in 2022 and beyond, you must prioritize the sales at every level.
As HubSpot explains, “Customer experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer's journey. It results in their view of your brand and impacts factors related to your bottom line including revenue.”
Sales plays out in multiple areas of a brand strategy, but is especially important anytime you directly communicate with customers. And considering that email is one of the more powerful conduits a brand has in the digital age, email marketing is especially important.
At the heart of email marketing is a simple yet profound question: How do your emails help your customers achieve their goals and realize their desires with minimal friction and without discomfort or pain?
Emails don’t just sell – they establish a connection and build trust. They do this through a combination of helpfulness, personalization, and customer focus.
For years, the only way to truly personalize emails was by inserting a subscriber’s name into the body text of the email and/or segmenting based on factors like location and past purchase behaviors.
And while these are still highly effective means of engagement, they no longer elevate your sales to new heights. This is simply the bare minimum. If you want to fully leverage the power of email as a tool for enhancing sales, you need personalized video.
4 Email Marketing Campaigns You Can Personalize With Video
The great thing about using a platform like Viewed is that it allows you to take standard email marketing campaigns that you’ve been sending for years and personalize them with video. All it takes is some small tweaks and you’ll see better click-through rates, more sales revenue, and higher email engagement.
Here are a few campaigns you can personalize with video:
Welcome Emails
Don’t underestimate the power of a good welcome email. When it comes to establishing a strong customer experience, first impressions are everything. If you send a “bleh” email that’s clearly a generic template, most people are going to delete it immediately. But if you can grab their attention with something personalized, it speaks volumes about your commitment as a brand.
With Viewed, you can send a welcome video that includes their name on the opening frame of the video. This ensures they see it as soon as they open the mail. (Who isn’t going to click play when their name is in the video?) Inside this video, your emphasis should be on the customer. Avoid focusing on your brand. Instead, emphasize the desires and pain points of your customer.
Shopping Cart Abandonment Emails
If you have shopping cart abandonment triggers in place, you can send personalized shopping cart abandonment videos inside of emails to keep your products top of mind. It could be something as simple as a video showing the product they added to their cart with a text overlay that reads, “Hey John! Missing something?”
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Connect your eCommerce to VIEWED and include the video email code into your HTML Email Remarketing workflow within your CRM.
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When a user abandon a cart, make a “Json call” to Viewed’s API with all the parameters to personalized the video.
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Your video will be dynamically created including photos, text, script with voiceover in the user’s language and a little description of the item or list of products your customer visited in your eCommerce.
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Viewed make your system a “call-back” saying your video is ready to be sent.
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That’s all! Your personalized video email is on the way!
Review Request Emails
Social proof is everything in the digital world. The more proof you have, the greater the trust between you and your audience. And what better proof than reviews and testimonials?
Most review request emails immediately get trashed. (People see it as a time commitment. And unless they’re totally thrilled or extremely frustrated, they aren’t going to use the energy.) With personalized videos, you can appeal to each person’s ego and engage them right from the start.
Sale & Promotion Emails
If you’re still sending out the same basic promotional emails anytime you run a sale, your customers are growing immune to your tactics. It’s time to switch things up and really grab their attention. This is where personalized videos can change the game.
With personalized videos, you can tailor your offer to each individual subscriber and make it to where they see their name directly alongside a powerful promo video that delights their senses.
Using Viewed to Personalize Your Video Emails
Previously, personalizing video has required you to spend a lot of time recording original content and/or carefully editing video. Both options are expensive, time-consuming, and require some level of technical skill. But with Viewed, personalizing your video emails has never been easier.
Here’s the 3 step process Viewed process:
- Step 1: Contact VIEWED's specialized team to establish the objectives of your email marketing campaign.
- Step 2: Choose a video template.
- Step 3: Define all the elements to be customized within your video, texts, numbers, dates, prices, images, music, voice-over, language, etc.
It’s really that simple. You create a single video and .CSV file with your email list info. Viewed does everything else. This allows you to scale your personalization and produce hundreds or thousands of personalized videos. Best of all, these videos are actually embedded into the emails themselves (which isn’t usually an option with traditional emails).
Get Your Free Demo
Want to learn how to send personalized video emails that help you increase your sales? Request a free demo of Viewed’s email marketing software that allows you to totally customize your video content for better UX. We’ll show you how to take your marketing to the next level!
