--- title: "Personalized Video: The New Bet of Hotel Marketing" description: Discover the new trend of including personalized videos in hotel marketing strategy image: https://blog.viewed.video/hubfs/MKT%20-%20Portadas%20de%20Blog/The%20Innovative%20Bet%20of%20the%20Hotel%20Industry%20Personalized%20Videos%20in%20Email%20Marketing.png --- - [English](https://blog.viewed.video/the-innovative-bet-of-the-hotel-industry-personalized-videos-in-email-marketing) - [Español](https://blog.viewed.video/es/la-innovadora-apuesta-del-sector-hotelero-videos-personalizados-para-email-marketing) English [CONTACT](https://www.viewed.video/contact/) [LOGIN](https://www.viewed.app/en/login) [SIGN UP FREE](https://www.viewed.app/en/registro.html) [![Viewed Personalized Video in Email](https://blog.viewed.video/hs-fs/hubfs/logo-viewed1-3x-1.png?width=642&height=146&name=logo-viewed1-3x-1.png "Viewed Personalized Video in Email")](https://www.viewed.video/logo-brand-viewed/) Open main menu Close main menu - Solutions Open the submenu - [Video Email SaaS Platform **Video Email SaaS Platform** ![solutions-video-email-1-1](https://blog.viewed.video/hs-fs/hubfs/solutions-video-email-1-1.png?width=90&name=solutions-video-email-1-1.png) Add autoplay video to your email marketing campaigns Upload your video, copy the video embed code and paste it into your HTML Email Template.](https://www.viewed.video/solutions-video-in-email-inbox-platform/) - [Personalize video email at escale **Personalize video email at escale** ![solutions-personalized-video-scale](https://blog.viewed.video/hs-fs/hubfs/solutions-personalized-video-scale.png?width=60&name=solutions-personalized-video-scale.png) Create thousands of personalized videos from a .csv data file. Define your video pattern, choose the data to be personalized in your video and send your email campaign.](https://www.viewed.video/solutions-personalized-video-email-at-scale/) - [Personalized video email for eCommerce **Personalized video email for eCommerce** **![solutions-personalized-video-ecommerce](https://blog.viewed.video/hs-fs/hubfs/solutions-personalized-video-ecommerce.png?width=53&name=solutions-personalized-video-ecommerce.png)** Make videos from your eCommerce to recover abandoned shopping carts. Connect your eCommerce to VIEWED and dynamically create personalized videos for remarketing.](https://www.viewed.video/solutions-personalized-video-email-for-ecommerce/) - [Live Video streaming via email **Live Video streaming via email** **![solutions-live-video-streaming-email-1](https://blog.viewed.video/hs-fs/hubfs/solutions-live-video-streaming-email-1.png?width=56&name=solutions-live-video-streaming-email-1.png)** Promote live events or TV channels with streaming video in email. Share live the last seconds of the event to thousands of viewers and get more subscribers.](https://www.viewed.video/solutions-live-video-streaming-via-email/) - [Why Viewed](https://www.viewed.video/benefits-of-video-in-email-marketing/) - [Pricing](https://www.viewed.video/video-email-pricing/) - [Resources](https://www.viewed.video/resources/) Open the submenu - [Receive a demo](https://www.viewed.video/personalized-demo/) - [Technology](https://www.viewed.video/video-email-marketing-technology/) - [Blog](https://blog.viewed.video/) - [Tutorials](https://www.viewed.video/master-video-email-resource-library-for-viewed-users/) - [Our integrations](https://www.viewed.video/check-our-integrations/) - [Customers](https://www.viewed.video/customers/) - [Succes Cases](https://www.viewed.video/success-cases/) - [Press](https://blog.viewed.video/tag/press-release) - [Partners](https://www.viewed.video/become-a-partner/) Open the submenu - [Become a Partner](https://www.viewed.video/become-a-partner/) - [Our Partners](https://www.viewed.video/partners/) - [Login](https://www.viewed.app/en/login) > # Personalized Video: The New Bet of Hotel Marketing [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.viewed.video/the-innovative-bet-of-the-hotel-industry-personalized-videos-in-email-marketing) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.viewed.video/the-innovative-bet-of-the-hotel-industry-personalized-videos-in-email-marketing) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.viewed.video/the-innovative-bet-of-the-hotel-industry-personalized-videos-in-email-marketing) In the challenging landscape shaping the future of email marketing, the hotel industry has taken a bold step forward with an innovative strategy, incorporating real-time personalized videos into their email marketing campaigns. Email marketing has become pivotal in the tourism industry, offering a direct and personalized communication channel with consumers. This provides unique opportunities to drive repeat sales and strengthen customer relationships. Thoughtfully crafted campaigns can serve as a catalyst for fostering loyalty, enhancing customer experience, and boosting revenue. However, sending emails is not as straightforward as it may seem. In the [hotel industry](https://blog.viewed.video/business/how-to-create-more-impactful-and-effective-email-marketing-campaigns-for-trips-and-hotels?hsLang=en), creating impactful campaigns that truly resonate and drive improved outcomes is quite a challenge. The competition is fierce, demanding constant innovation. Meliá Hotels has taken a pioneering leap by embracing innovation in its [email campaigns for recovering abandoned carts](https://blog.viewed.video/embed-a-video-with-the-new-fashion-trends-will-reduce-the-abandoned-carts?hsLang=en). The chain has integrated a revolutionary technology that identifies users' interests in real-time as they browse their website. This data is then transformed into personalized videos, seamlessly embedded into the email marketing template.     This way, we create an exceptionally personalized communication strategy, offering each recipient valuable information tailored to their preferences. Moreover, the video automatically plays in the email the moment the recipient opens the message, capturing their attention within the first few seconds and fueling the desire to make a purchase. The results achieved by this hotel giant are remarkable. The incorporation of videos within the email has shown a performance 85 times higher than traditional email, indicating a significant impact on the conversion rate with a return of €3.85 for every email sent, compared to the €0.045 of conventional email. ![Metricas de Video Email Marketing en Campañas de Retargeting](https://blog.viewed.video/hs-fs/hubfs/MKT%20-%20Im%C3%A1genes%20de%20blog/Metricas%20de%20Video%20Email%20Marketing%20en%20Campa%C3%B1as%20de%20Retargeting.png?width=2392&height=1024&name=Metricas%20de%20Video%20Email%20Marketing%20en%20Campa%C3%B1as%20de%20Retargeting.png)   Behind this innovation stands Viewed, a leading online platform in [embedding and playing videos within email.](http://www.viewed.video) Viewed is the world's first company capable of creating thousands of real-time personalized videos based on data for email marketing. The automatic and responsive playback of videos within emails is not limited to retargeting campaigns like those of Meliá. It can also be harnessed in [newsletters](https://blog.viewed.video/how-to-create-a-newsletter-tips-and-best-practices?hsLang=en), promotional campaigns, and to enhance customer experience. In summary, the unwavering commitment of marketing professionals to this innovative technique has not only proven its effectiveness but also signals a revolutionary transformation in how brands connect with their audiences. This creative, user-centric approach is significantly shaping the future of email marketing in the tourism industry.   [![Unlock the power of personalized video in email](https://blog.viewed.video/hs-fs/hubfs/MKT%20-%20Banners/Unlock%20the%20power%20of%20personalized%20video%20in%20email.webp?width=717&height=185&name=Unlock%20the%20power%20of%20personalized%20video%20in%20email.webp)](https://meetings.hubspot.com/jovana-godzoska/jovana-godzoska)   [![BOOK A LIVE DEMO](https://no-cache.hubspot.com/cta/default/5705138/15af99e2-6fb4-4946-b28a-e7569540810f.png)](https://cta-redirect.hubspot.com/cta/redirect/5705138/15af99e2-6fb4-4946-b28a-e7569540810f) #### Recent Posts - [Top 15 AI-Powered Digital Marketing Agencies Driving Business Growth](https://blog.viewed.video/top-15-ai-powered-digital-marketing-agencies-driving-business-growth?hsLang=en) - [Top 10 AI Consulting Firms Boosting Tech Marketing](https://blog.viewed.video/top-10-ai-consulting-firms-boosting-tech-marketing?hsLang=en) - [How to Boost Cold Email Outreach Response Rates with Video](https://blog.viewed.video/how-to-boost-cold-email-outreach-response-rates-with-video?hsLang=en) - [SEO for Tech Startups Winning with AI Video Content](https://blog.viewed.video/ai-video-content-for-seo?hsLang=en) - [AI Technologies Driving Innovation in Virtual Marketing](https://blog.viewed.video/ai-technologies-driving-innovation-in-virtual-marketing?hsLang=en) #### Categories - Business - [Email Marketing](https://blog.viewed.video/tag/email-marketing) - Email Marketing Trends, Personalized Video In Email.. - Esp Tutorials - Esp- Email Services Providers - Marketing Tips - Newsletter - Sin Categoría - [Technology](https://blog.viewed.video/tag/technology) - Video Marketing Tips - Viewed ## Related Articles [![Alternatives in the Cookieless Future](https://blog.viewed.video/hubfs/Alternatives%20in%20the%20Cookieless%20Future.png)](https://blog.viewed.video/personalized-marketing-alternatives-in-the-cookieless-future?hsLang=en) ### [Personalized Marketing: Alternatives in the Cookieless Future](https://blog.viewed.video/personalized-marketing-alternatives-in-the-cookieless-future?hsLang=en) Amidst the ever-changing landscape of marketing, with the implementation of the General Data Protection Regulation (GDPR) and the anti-tracking initiatives launched by... [![Viewed and Minsait ](https://blog.viewed.video/hubfs/Viewed%20and%20Minsait%20.png)](https://blog.viewed.video/business/viewed-and-minsait-collaborate-to-offer-personalized-video-emails?hsLang=en) ### [Viewed and Minsait collaborate to offer personalized video emails](https://blog.viewed.video/business/viewed-and-minsait-collaborate-to-offer-personalized-video-emails?hsLang=en) Viewed and Minsait collaborate to offer their customers a pioneering smart platform in the world, for the creation and publication of personalized video e-mails. - ... [![Email marketing for black friday](https://blog.viewed.video/hubfs/MKT%20-%20Portadas%20de%20Blog/Foto%20destacada%20V2.png)](https://blog.viewed.video/black-friday-10-tips-for-better-video-email-marketing?hsLang=en) ### [Black Friday: 10 Tips to Craft Your Video Email Marketing Campaign](https://blog.viewed.video/black-friday-10-tips-for-better-video-email-marketing?hsLang=en) Black Friday is already around the corner, with millions of people already thinking about how they're going to shop this holiday season. If you want to make the most of... ![logo-viewed1-2](https://blog.viewed.video/hubfs/logo-viewed1-2.png "logo-viewed1-2")   [Legal](https://www.viewed.video/legal/) | [Terms and conditions](https://www.viewed.video/terms-use-video-email/) | [Cookie policy](https://www.viewed.video/cookie-policy/) | [Privacy Policy](https://www.viewed.video/privacy-policy/) © Copyright VIEWED 2021 [Follow us on Facebook](https://www.facebook.com/viewed.video/) [Follow us on Facebook](https://www.instagram.com/viewed.video/) [Follow us on Twitter](https://twitter.com/viewed_video) [Follow us on LinkedIn](https://www.linkedin.com/company/viewed/) [Follow us on Instagram](https://www.youtube.com/@viewed_video) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Viewed", "url" : "https://blog.viewed.video/author/viewed" }, "dateModified" : "2024-09-30T14:59:05.245Z", "datePublished" : "2024-01-25T10:33:17.000Z", "headline" : "Personalized Video: The New Bet of Hotel Marketing", "image" : [ "https://blog.viewed.video/hubfs/MKT%20-%20Portadas%20de%20Blog/The%20Innovative%20Bet%20of%20the%20Hotel%20Industry%20Personalized%20Videos%20in%20Email%20Marketing.png" ], "mainEntityOfPage" : { "@id" : "https://blog.viewed.video/the-innovative-bet-of-the-hotel-industry-personalized-videos-in-email-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.viewed.video/hubfs/logo-viewed1-3x-1.png" }, "name" : "Viewed" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://5705138.fs1.hubspotusercontent-na1.net/hubfs/5705138/Email%20Marketing%20Melia%20Hotels.mov", "dateModified" : "2024-01-25T09:58:18.529Z", "duration" : "PT15S", "height" : 1967, "name" : "Email Marketing Melia Hotels", "thumbnailUrl" : "https://5705138.fs1.hubspotusercontent-na1.net/hubfs/5705138/Email%20Marketing%20Melia%20Hotels.mov/medium.jpg?t=0", "uploadDate" : "2024-01-25T09:57:49.647Z", "width" : 1184 } ```