Are you looking for a way to make your website more attractive and memorable for your visitors? The answer is simple: include videos!
Video is an effective way to convey information clearly and emotionally. In this article, we will discuss the importance of including videos on your website and some important aspects to consider before doing so. Finally, we will present the best option to host your videos and how to embed them on your website. Don't miss out!
The importance of including videos on your website
According to Insivia, including at least one video on a webpage can increase visitors' dwell time by 2.6 times compared to sites that do not include videos.
This is because videos are an effective way to attract and retain users; they can convey information more clearly and emotionally than text or images, making the content more memorable and attractive.
In addition, video is gaining ground in Google search results, especially on mobile devices. Users prefer to consume video content rather than reading text, and Google is responding to that preference by showing more and more videos in search results. As a result, websites with high-quality videos can have an advantage in SERPs and attract a wider audience.
Incorporating videos into a website can also bring other advantages in terms of SEO, such as reducing bounce rate and improving user interaction.
Important aspects to consider when including videos on a website
If you're thinking about including videos on your website, it's important to consider some key aspects:
- Quality: make sure your videos are high quality and optimized for the web.
- Loading time: users may leave the site if the videos take too long to load. According to a Google study, 53% of users leave a site if it takes more than three seconds.
- Subtitles: it's better if the video contains subtitles to help users with hearing disabilities or those who prefer to watch content without sound.
- Audio and autoplay: if you're going to set up the video to play automatically as soon as the user accesses your website, it's better to allow the user to decide when to activate the sound.
- Video hosting service: make sure your videos are hosted on a reliable server, as this will depend on the loading speed and user experience on your site.
Let's talk about video hosting services
You can include videos on your website by hosting them on your own server, but be careful, as this can have several disadvantages.
- Videos are large files that can consume a lot of bandwidth and server resources, which can negatively affect the website's performance and make it load more slowly.
- If your website traffic increases, your server may not have enough capacity to handle the load, and the videos may not play correctly.
- There is also a risk that your website may crash or go down if many users try to view the video at the same time.
Hosting your videos on external servers may be a better option, as these platforms are specifically designed to handle videos and have the ability to support large amounts of traffic. In addition, these platforms offer tools to share your videos on other channels.
When looking for a video hosting service, there are free options like YouTube and Vimeo, which are very popular. Although these services are easy to use and can be a good option if you want to save money, they will not allow you to have full control over your videos, and you will be subject to the policies and regulations of the service. In addition, there are always advertising ads that can distract the user from your content.
How to embed a video on a website?
Once you have hosted your video on a server, it's time to choose the best option to embed it on your website. While most platforms offer a simplified way where you just have to copy and paste a link, using HTML code offers greater advantages:
You will have greater control over how the content is displayed. You can ensure that the video plays on all browsers and devices without worrying about compatibility. By using HTML code, you can customize the video playback, setting the size, location, and playback controls. You can optimize the video's weight so that the website loads faster.
To include videos on your website using HTML, you will need to create a video element using the <video> tag along with some additional attributes:
- Autoplay: This attribute specifies that the video should start playing automatically as soon as the page loads.
- Controls: Adds default video controls, such as the play/pause button, fast-forward button, and volume control.
- Loop: Specifies that the video should continuously play in a loop.
- Muted: Mutes the video's audio.
- Poster: Specifies a preview image that is displayed before the video is loaded and played.
- Preload: This attribute indicates how the browser should handle video loading. Possible values are "none" (don't preload), "metadata" (only preload video metadata), and "auto" (preload the entire video).
- src: Specifies the URL of the video file to be played.
- Width and height: These attributes specify the width and height of the video, respectively.
- Playsinline: Used to specify that the video plays inline on iOS devices instead of fullscreen.
How to use Viewed's video hosting service to embed videos on your website?
Viewed is a platform for hosting videos that allows you to easily and effectively embed and play your content on various digital channels, such as emails, websites, or landing pages, using HTML code.
To start using Viewed, you just need to follow these three simple steps:
- Log in to www.viewed.video/
- Upload your video
- Copy the embed code for website or landing page and paste it into the section of the site where you want the video to appear.
By hosting your videos on Viewed, you ensure that the code is written optimally and compatible with all browsers, guaranteeing high-quality image and sound.
In addition, Viewed's platform has a configuration suite that allows you to customize the playback behavior of your videos within your website, and add this information to the video tag for you.
Conclusion
Including videos on a website can improve visitor dwell time and user engagement, as well as offer benefits in terms of SEO. However, it is important to consider quality, loading time, and the inclusion of subtitles, and allow the user to decide whether or not to activate the sound. Hosting your videos on external servers may be a better option to avoid consuming server bandwidth and resources, but it is important to choose a reliable service.
The paid option, such as Viewed, can offer a more complete and personalized solution for a high-quality user experience. To embed a video on your website using Viewed, you can contact our sales team.
