--- title: "Viwom is now Viewed: Evolution and innovation in video email marketing" description: Viwom, evoluciona e innova con su nuevo nombre Viewed. Conoce cómo su tecnología permite crear campañas de video email marketing de alto impacto. image: https://blog.viewed.video/hubfs/Viwom%20is%20now%20Viewed.png --- - [English](https://blog.viewed.video/viwom-is-now-viewed-evolution-and-innovation-in-video-email-marketing) - [Español](https://blog.viewed.video/es/viwom-ahora-es-viewed-la-evolución-del-video-email-marketing) English [CONTACT](https://www.viewed.video/contact/) [LOGIN](https://www.viewed.app/en/login) [SIGN UP FREE](https://www.viewed.app/en/registro.html) [![Viewed Personalized Video in Email](https://blog.viewed.video/hs-fs/hubfs/logo-viewed1-3x-1.png?width=642&height=146&name=logo-viewed1-3x-1.png "Viewed Personalized Video in Email")](https://www.viewed.video/logo-brand-viewed/) Open main menu Close main menu - Solutions Open the submenu - [Video Email SaaS Platform **Video Email SaaS Platform** ![solutions-video-email-1-1](https://blog.viewed.video/hs-fs/hubfs/solutions-video-email-1-1.png?width=90&name=solutions-video-email-1-1.png) Add autoplay video to your email marketing campaigns Upload your video, copy the video embed code and paste it into your HTML Email Template.](https://www.viewed.video/solutions-video-in-email-inbox-platform/) - [Personalize video email at escale **Personalize video email at escale** ![solutions-personalized-video-scale](https://blog.viewed.video/hs-fs/hubfs/solutions-personalized-video-scale.png?width=60&name=solutions-personalized-video-scale.png) Create thousands of personalized videos from a .csv data file. Define your video pattern, choose the data to be personalized in your video and send your email campaign.](https://www.viewed.video/solutions-personalized-video-email-at-scale/) - [Personalized video email for eCommerce **Personalized video email for eCommerce** **![solutions-personalized-video-ecommerce](https://blog.viewed.video/hs-fs/hubfs/solutions-personalized-video-ecommerce.png?width=53&name=solutions-personalized-video-ecommerce.png)** Make videos from your eCommerce to recover abandoned shopping carts. Connect your eCommerce to VIEWED and dynamically create personalized videos for remarketing.](https://www.viewed.video/solutions-personalized-video-email-for-ecommerce/) - [Live Video streaming via email **Live Video streaming via email** **![solutions-live-video-streaming-email-1](https://blog.viewed.video/hs-fs/hubfs/solutions-live-video-streaming-email-1.png?width=56&name=solutions-live-video-streaming-email-1.png)** Promote live events or TV channels with streaming video in email. Share live the last seconds of the event to thousands of viewers and get more subscribers.](https://www.viewed.video/solutions-live-video-streaming-via-email/) - [Why Viewed](https://www.viewed.video/benefits-of-video-in-email-marketing/) - [Pricing](https://www.viewed.video/video-email-pricing/) - [Resources](https://www.viewed.video/resources/) Open the submenu - [Receive a demo](https://www.viewed.video/personalized-demo/) - [Technology](https://www.viewed.video/video-email-marketing-technology/) - [Blog](https://blog.viewed.video/) - [Tutorials](https://www.viewed.video/master-video-email-resource-library-for-viewed-users/) - [Our integrations](https://www.viewed.video/check-our-integrations/) - [Customers](https://www.viewed.video/customers/) - [Succes Cases](https://www.viewed.video/success-cases/) - [Press](https://blog.viewed.video/tag/press-release) - [Partners](https://www.viewed.video/become-a-partner/) Open the submenu - [Become a Partner](https://www.viewed.video/become-a-partner/) - [Our Partners](https://www.viewed.video/partners/) - [Login](https://www.viewed.app/en/login) > # Viwom is now Viewed: Evolution and innovation in video email marketing [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.viewed.video/viwom-is-now-viewed-evolution-and-innovation-in-video-email-marketing) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.viewed.video/viwom-is-now-viewed-evolution-and-innovation-in-video-email-marketing) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.viewed.video/viwom-is-now-viewed-evolution-and-innovation-in-video-email-marketing) In an exhilarating evolutionary leap of identity, Viwom, a pioneering and innovative company in the integration of videos within email, welcomes its new name,[Viewed.](http://www.viewed.video/es) This change not only heralds the dawn of a fresh identity but also showcases the company's unwavering commitment to its foundational vision: ensuring videos are genuinely viewed, enabling brands to authentically reach their target audience through captivating visual experiences right in the inbox. The choice of the name "Viwom" aimed to capture the original essence of ["Video Working in Email."](http://www.viewed.video/es) However, as the platform continued to evolve and advance technologically, it became apparent that the term no longer adequately encompassed the achievements of the technology. ## ![Viwom ahora es Viewed ](https://blog.viewed.video/hs-fs/hubfs/MKT%20-%20Pack%20de%20imagen%20Viewed/Viwom%20ahora%20es%20Viewed.webp?width=1199&height=358&name=Viwom%20ahora%20es%20Viewed.webp) The transition to the name "Viewed", emerges as a potent way to mirror the brand's objective: making videos be seen, thereby generating exceptional levels of performance, the ultimate goal of marketing professionals. This change, more than a mere name adjustment, encapsulates the brand's core mission and its capacity to achieve significant outcomes in the realm of video marketing. ![VIEWED](https://blog.viewed.video/hs-fs/hubfs/MKT%20-%20Pack%20de%20imagen%20Viewed/VIEWED.webp?width=865&height=402&name=VIEWED.webp) ## Innovation that drives results The genesis of the company was serendipitous when Ramón Anadón, CEO of the company and then director of a robotic machinery enterprise, decided to dispatch promotional videos via email. Upon realizing that achieving this required embedding images linked to platforms like YouTube, he discerned the need within the email marketing sector. He shared this notion and collaboration with Víctor Frutos, CDO and co-founder of Viewed. Since its establishment in 2013, the company has endeavored to meld the power of video with the realm of email, an arena where brands often grapple to stand out. Videos stand as a pivotal tool in the digital marketing strategy, captivating viewers and conveying emotions. However, in an environment saturated with platforms brimming with videos and algorithms that impede organic content reach, Viewed has introduced an innovative solution that enables [videos to play within the body of an email.](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-viewed?hsLang=en) Incorporating videos in emails not only empowers brands to distinguish themselves amidst competition, but it's also supported by Forrester, affirming that it can [increase CTR by 200% to 300%.](https://www.forrester.com/report/As-Seen-In-The-Inbox/RES54235) ## Automatically playing videos in email At the core of [Viewed](http://www.viewed) lies intelligent technology that processes each video hosted within its environment, generating an array of formats that seamlessly align with the varied technologies utilized in sending, receiving, and reading emails. With a focus on crafting seamless experiences, Viewed hosts these formats on its platform, setting in motion a process that culminates in the delivery of a unique embedding code, easily inserted into an email template by any marketing professional. Once the email enriched with the video is dispatched, Viewed's servers spring into action in real-time, analyzing the nuances of each recipient: email provider, operating system, browser, and device in use. This enables them to deliver the perfect format to each individual recipient. The premise is simple yet potent: to ensure an optimal viewing experience across any technological landscape.   [![unlock the power of the autoplay video](https://blog.viewed.video/hs-fs/hubfs/MKT%20-%20Banners/unlock%20the%20power%20of%20the%20autoplay%20video.webp?width=717&height=185&name=unlock%20the%20power%20of%20the%20autoplay%20video.webp)](https://www.viewed.app/en/registro.html)   [![BOOK A LIVE DEMO](https://no-cache.hubspot.com/cta/default/5705138/15af99e2-6fb4-4946-b28a-e7569540810f.png)](https://cta-redirect.hubspot.com/cta/redirect/5705138/15af99e2-6fb4-4946-b28a-e7569540810f) #### Recent Posts - [Top 15 AI-Powered Digital Marketing Agencies Driving Business Growth](https://blog.viewed.video/top-15-ai-powered-digital-marketing-agencies-driving-business-growth?hsLang=en) - [Top 10 AI Consulting Firms Boosting Tech Marketing](https://blog.viewed.video/top-10-ai-consulting-firms-boosting-tech-marketing?hsLang=en) - [How to Boost Cold Email Outreach Response Rates with Video](https://blog.viewed.video/how-to-boost-cold-email-outreach-response-rates-with-video?hsLang=en) - [SEO for Tech Startups Winning with AI Video Content](https://blog.viewed.video/ai-video-content-for-seo?hsLang=en) - [AI Technologies Driving Innovation in Virtual Marketing](https://blog.viewed.video/ai-technologies-driving-innovation-in-virtual-marketing?hsLang=en) #### Categories - Business - [Email Marketing](https://blog.viewed.video/tag/email-marketing) - Email Marketing Trends, Personalized Video In Email.. - Esp Tutorials - Esp- Email Services Providers - Marketing Tips - Newsletter - Sin Categoría - [Technology](https://blog.viewed.video/tag/technology) - Video Marketing Tips - Viewed ## Related Articles [![Email Marketing with Video using Mailrelay](https://blog.viewed.video/hubfs/Plantillas%20Viewed%20%20(E60).png)](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-mailrelay-and-viewed?hsLang=en) ### [Email Marketing with Video using Mailrelay and Viewed](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-mailrelay-and-viewed?hsLang=en) In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that will play directly in your inbox. Yes it's real! [![Email Marketing with autoplay video using Acumbamail](https://blog.viewed.video/hubfs/Plantillas%20Viewed%20%20(28).png)](https://blog.viewed.video/esp-tutorials/email-marketing-with-autoplay-video-using-acumbamail-and-viewed?hsLang=en) ### [Email Marketing with autoplay video using Acumbamail and Viewed](https://blog.viewed.video/esp-tutorials/email-marketing-with-autoplay-video-using-acumbamail-and-viewed?hsLang=en) In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox. Yes, it's real! [![Send a Email with Video Using Constant Contact](https://blog.viewed.video/hubfs/Plantillas%20Viewed%20%20(64).png)](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-contact-constant-and-viewed?hsLang=en) ### [Send a Email with Video Using  Constant Contact and Viewed](https://blog.viewed.video/esp-tutorials/email-marketing-with-video-using-contact-constant-and-viewed?hsLang=en) In this tutorial you will learn how to easily create, configure and send an email marketing campaign with video that plays directly in the inbox. Yes, it's real! ![logo-viewed1-2](https://blog.viewed.video/hubfs/logo-viewed1-2.png "logo-viewed1-2")   [Legal](https://www.viewed.video/legal/) | [Terms and conditions](https://www.viewed.video/terms-use-video-email/) | [Cookie policy](https://www.viewed.video/cookie-policy/) | [Privacy Policy](https://www.viewed.video/privacy-policy/) © Copyright VIEWED 2021 [Follow us on Facebook](https://www.facebook.com/viewed.video/) [Follow us on Facebook](https://www.instagram.com/viewed.video/) [Follow us on Twitter](https://twitter.com/viewed_video) [Follow us on LinkedIn](https://www.linkedin.com/company/viewed/) [Follow us on Instagram](https://www.youtube.com/@viewed_video) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Viewed", "url" : "https://blog.viewed.video/author/viewed" }, "dateModified" : "2023-08-08T07:26:55.893Z", "datePublished" : "2023-08-08T07:26:55.000Z", "headline" : "Viwom is now Viewed: Evolution and innovation in video email marketing", "image" : [ "https://blog.viewed.video/hubfs/Viwom%20is%20now%20Viewed.png" ], "mainEntityOfPage" : { "@id" : "https://blog.viewed.video/viwom-is-now-viewed-evolution-and-innovation-in-video-email-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.viewed.video/hubfs/logo-viewed1-3x-1.png" }, "name" : "Viewed" } } ```